Updated: Feb 03, 2025
Dubai is the perfect location to start your online business. With a population of 3.4 million, Dubai is brimming with an affluent international community, and 97% of people own a smartphone and have access to retail apps. This ideal combination of access to the internet and consumers with disposable incomes means the customers of Dubai are ready to spend money online, which makes it the perfect place to start an e-commerce business.
While the UAE has a growing e-commerce market, there remains plenty of space for new players to exploit the potential of e-commerce in the UAE. Currently, the three big names that are enjoying online sales in the UAE are Amazon.com, noon.com, and Talabat Groceries. These leading platforms are seeing incredible growth and market domination while leaving room and opportunity for new ideas and investors.
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E-commerce, simply put, is any business or industry that offers its goods or services for sale online. Whether you are a solo entrepreneur or a multi-national corporation, you need to be present and operating on the internet to thrive in your market.
The changes in consumer shopping habits, access to mobile technology, and post-pandemic online behaviour continue to see the strength of Dubai-based e-commerce grow, with the value of online sales in the UAE growing 22% from 2015 to 2022. By 2025, the e-commerce sector in the UAE is expected to be worth a staggering USD 8 billion.
There are three ways for you to sell your product or service online in the UAE:
The easiest way for you to turn your ideas into a business in the UAE is to use the services of an experienced company formation specialist. Your formation partner can help you understand which e-commerce licence is correct for you, whether a full licence or a freelancer permit.
Next, you must ensure that your business activity is by the Department of Economic Development and that your company name abides by the UAE’s strict naming conventions. Your formation partner will assist you with this.
Next, the most important stage is to decide whether to set up your business on the mainland or in an SPC Free Zone. Free Zones such as the Fujairah Creative City provide many financial incentives and quick incorporation processes, which can provide the most cost-effective way to start and grow your business.
Once you have made all your key decisions, you can go ahead and apply for your trade licence or freelance permit following a process that requires little effort with a few basic details and documentation required.
Finally, you are nearly set, you have your business licence; now, unless you already have a UAE residency permit you will need to apply for one. But, just like your business permits, with the right guidance, this is a straightforward and stress-free procedure.
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An E-commerce licence in Dubai is in very high demand due to the strength of the sector in the region and the benefits that starting a business in Dubai can offer, such as tax exemptions, ease of resource availability, and repatriation of profits and capital.
Following these simple steps can allow you to understand and ease the process of getting your Dubai e-commerce licence:
The cost of an e-commerce licence in Dubai can vary based on the type of activity you choose to pursue. A Dubai e-commerce licence can be obtained for as little as AED 14,500, allowing you to commence your e-commerce website.
Dubai offers a variety of e-commerce licences depending on the type of online business you want to create. Understanding the type of licence you require is vital to starting your online business in an efficient manner
1. Portal license
If you plan to act as an intermediary or middleman between the buyer and seller, your online business in the UAE will be a Portal or an E-marketplace. Many online services fall into this category, the most famous of which is Amazon, whose website serves as a virtual market for sellers to meet buyers, where consumers can find all goods.
If you plan to create a business similar to this highly successful model, then a Portal Licence is what you require.
2. E-commerce license
If you want to build a website that shows who you are and what you do, you will require an E-commerce license. An E-commerce licence will allow you to sell only 1 or 2 types of goods.
3. Commercial or service license
If your online business does not relate directly to E-commerce, your services can still be sold online through the UAE. You will require a commercial or service license if you provide online tutoring, marketing consultation, or many other types of Internet business.
4. E-trader license
If you are looking for the most efficient way to start, an E-trader licence is the cheapest and easiest way to begin. The licence issued by the Dubai Department for Economic Affairs costs just AED 1,070.
5. Freelance license UAE
If you are looking to offer your skills and expertise in a manner that suits you, then a Freelancer Licence is what you are looking for. Whether you are a consultant, IT specialist, developer or many more, benefit from the freedom of freelancing. With the changes in UAE legislation, freelancing is now a growing sector in the UAE.
Rules and cultural practises can make choosing your company name appear complex and awkward, but fear not; by avoiding blasphemous and offensive language and following a formation consultant's advice, you’ll find the correct name for you.
Your business activity must align with the UAE list of permitted activities, but given the range available, this is a straightforward process. Your business will likely fall into the category of e-commerce or e-trading, but there is a category for you. Specify your area on your licence application.
When making your application, you must submit a business license application form containing details about your business and its shareholders, as well as proof of address and identification to complete your KYC and UBO details.
If you plan to be paid in the UAE, then you will need a UAE bank account. You can find the correct form of account with the right advice and guidance.
When it comes to setting up your business, the United Arab Emirates is one of the best places in the Middle East to do so. You can start your business in either the Mainland or a Free Zone, both of which have advantages for ease of step up, growth and investment opportunities. Selecting the right location is vital for your success.
A mainland company is simply an onshore entity registered with the relevant emirate’s government body. The fundamental feature of a mainland company is that there are no restrictions on its commercial activities. However, you require a local sponsor or a UAE national to be a partner in the company for some business activities.
If you want to keep 100% ownership of your business and ensure you are in complete control, then you may prefer to start your business in a free zone. They allow for a quick and easy formation, easy repatriation of capital and profits and exemption from import and export taxes, these amongst many others are the benefits of a Free Zone. Meydan Free Zone offers a premier Dubai location, an easy setup process, and a wonderful location in which to live and work. Meydan Free Zone has been awarded the Best Digital Free Zone in Dubai.
If you want to stand out from the crowd and launch an e-business that truly shows who you are, then you must build your own unique website. There are many advantages to this approach, it can allow you to avoid costly commission fees, expand without the parameters of Market Place platforms and have complete control of your own business.
You may have the time, experience and capital to build your e-commerce business from scratch, or you may want to follow an existing model to bring your products to market more efficiently and cost-saving manner.
The easiest way to build your own website is using platforms such as: shopify, code-brew or ecwid. The use of a ready-made platform can help you shape your business using a ready-made scaffolding to get you going.
Many features of an e-commerce website are vital to ensure your customers find the products they are looking for, make their sale, and return time and time again.
• User-friendly navigation
Ensure your customers can find their way around your site in a friendly and engaging manner.
• Search site option
Allow your customer to search for the exact product, the quicker they find what they are looking for the more likely they are to complete a sale.
• Product reviews
Product reviews bring priceless feedback on your products, and happy customers bring new customers.
• Product FAQ
Predict the questions your customers may want answers for, and allow your customers to feel confident in the quality of your products.
• Order Tracking
Give your customers the knowledge of the process by allowing them to follow their purchase right to their front door.
• Push Notifications
Push notifications keep the conversation going and bring people back to your e-commerce shop.
• Chat Bots
Customer service will show the quality of your products and your business, and chatbots will allow your customers to find questions whenever and where they are.
• Mobile App
A mobile app is vital for your customers that are always on the move, keep you e-shop open at all times.
An e-commerce website will need a quick, easy and secure way for consumers to pay for purchases. Building a payment gateway into your website has many options, such as using an external provider or a third option.
Paypal UAE can provide a quick and easy option for a new business looking to start quickly. Alternatively, you may wish to give your consumer the option to pay cash on your product collection.
If you plan to build a payment gateway into your own website, many providers in the UAE provide a user-friendly process for new businesses:
Remember that all UAE payment gateway providers charge a commission from each purchase. It usually varies from 2% up to 3.1% depending on the type of goods and sales volumes.
A new e-commerce business needs to find its customers and then ensure they return time and time again; providing an efficient and consumer-friendly delivery service is vital to ensure customer satisfaction and retention.
You must find a delivery service to build a long and prosperous relationship. Delivery services in the UAE can offer local, national and global logistic service packages, where you will receive the help and guidance of a dedicated manager and user-friendly mobile apps. New businesses can benefit from the speedy and cost-efficient help of either zajel.com or aramex.com
A Dubai e-commerce licence can be obtained for as little as AED 14,500, which will allow you to commence your e-commerce website
If you are looking for the most efficient way to start, an E-trader licence is the cheapest and easiest way to begin. The licence issued by the Dubai Department for Economic Affairs costs just AED 1,070.
A Dubai e-commerce licence can be obtained for as little as AED 14,500, allowing you to commence your e-commerce website.
If you are looking for the most efficient way to start, an E-trader licence is the cheapest and easiest way to begin. The licence issued by the Dubai Department for Economic Affairs costs just AED 1,070.
1. What is the cost of an e-commerce license in Dubai?
An e-commerce license in Dubai can be obtained for as little as AED 14,500, allowing you to start your online business.
2. What is the cost of an E-trader license in Dubai?
The E-trader license, issued by the Dubai Department for Economic Affairs, costs AED 1,070. It is the most cost-effective way to begin your online business in Dubai.
3. What are the benefits of starting an e-commerce business in Dubai?
Starting an e-commerce business in Dubai offers tax exemptions, ease of resource availability, and the ability to repatriate profits and capital. The city’s affluent population and high internet and smartphone usage make it an ideal market.
4. What types of e-commerce licenses are available in Dubai?
Depending on your business model, Dubai offers various e-commerce licenses, including Portal, E-commerce, Commercial or Service, E-trader, and Freelance licenses.
5. What are the key steps to obtain an e-commerce license in Dubai?
Key steps include deciding on a legal structure, choosing a business location, registering a trade name, submitting the e-commerce license application, and setting up a business bank account. Additional steps may be required based on your business activities.