Smartphone Usage in China – Statistics and Trends [Infographic]

06 Nov 2013

Smartphone sales account for 73.2% of all mobile phones sold in China, with Samsung having the highest market share, at 24.5 % of the Chinese smartphone market. 74% of male and 54% of female mobile phone users own a smartphone. Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends.

Smartphone Usage in China – Statistics and Trends

Infographic by- GO-Globe.cn

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Mobile Phone Penetration by Device Type

Smartphone

66%

Feature phone

25%

Multimedia phone

9%

 

Mobile Phones Sales Volume (in Millions)

 

Q2-2013

Q1-2013

Q4-2012

Q3-2012

Q2-2012

Q1-2012

Smartphone sales

77.11

75.28

56.96

38.19

49.17

31.17

Feature phone sales

13.27

15.26

16.33

28.28

14.57

35.97

 

Chinese Smartphones Market Share

Brand

%age

Samsung

24.5%

Nokia

14.6%

Apple

12.9%

Lenovo

9.1%

Huawei

8.5%

Coolpad

8.2%

ZTE

7.2%

HTC

5.2%

Others

9.8%

Smartphones lower than 200 Yuan account for 75.9% of the smartphone sales market share, while those that cost over 4000 Yuan account for 4.5% of the market.

Chinese Smartphone Market Share By Price

Smartphone Price Range

%age

Over 4000 Yuan

4.5%

3000-4000 Yuan

5.9%

2000-3000 Yuan

13.7%

1000-2000 Yuan

40.1%

Below 1000 Yuan

35.8%

 

Chinese Smartphone Market Share By Operating System

Operating System

%age

Android

71.0%

iOS

12.9%

Symbian

10.2%

Windows Phone

3.6%

Others

2.3%

 

Top 10 Smartphone Apps In China By Number Of Installs

Android iOS
QQ QQ
UC Mobile Browser WeChat
WeChat Sina Weibo
360 Mobile Guardian Taobao
Sina Weibo UC Mobile Browser
Taobao Alipay
Alipay QQ Spaces
QQ Mobile Browser QQ Mobile Browser
360 Mobile Helper QQ Mobile Music
QQ Spaces Kingsoft Battery Doctor

Smartphone User Demographics

By Gender

Gender %age
Male 74%
Female 57%

 

By Age

Age

%age

16-24

82%

25-34

75%

35-44

63%

45-64

51%

 

By Income (Yuan)

Income Level %age
<8K 8.1%
8K-30K 15.0%
30K-60K 15.5%
60K-100K 23.7%
100K-200K 25.1%
200K+ 12.5%

The average monthly bill of a smartphone user is 100 Yuan (about USD 16)

Most Popular Smartphone Usage Activities

Activities

%age

Text messaging/SMS

84%

Web browsing

75%

Applications

71%

Instant messaging

67%

Social networking

62%

Online music

59%

E-mail

58%

Shopping

43%

Online video

39%

 

How Smartphones Impact Online Shopping

Online Shopping Activity

%age

Location-based services/GPS

36%

Mobile banking

29%

Barcode or QR scanning

21%

NFC/Mobile wallet

14%

 

Smartphone Apps Usage by Category

Games

14%

Maps/Navigation

13%

Social Networking

12%

Weather

12%

Video/Movies

11%

News

11%

Banking/Finance

10%

Shopping/Retail

9%

Productivity

8%