Mobile Internet Usage In China – Statistics And Trends [Infographic]

Mobile internet usage in china is growing. In 2013, around 78.5% of the Chinese internet population is using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access the internet several times in a day. Check out our latest infographic – “Mobile Internet Usage In China – Statistics And Trends” to learn more about the growth of the mobile internet Industry in China

Mobile Internet Usage In China – Statistics And Trends

Infographic by- GO-Globe.cn

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Estimated Number Of Mobile Internet Users In China

Year

Total Internet

Users

Mobile Internet Users

% Of Total Internet Users

June 2013

590.56

463.76

78.5%

June 2012

537.60

388.25

72.2%

June 2011

485.00

317.68

65.5%

June 2010

420.00

276.78

65.9%

 

Mobile Internet User Demographics

By Gender

Gender

%age

Male

56.6%

Female

43.4%

 

By Age

The majority of mobile Internet users in China (73.3%) are 18 to 35 years of age; 13.0% of all users are over the age of 40.

Age Group

%age

Below 18

3.7%

18-24

21.3%

25-30

31.5%

31-35

20.5%

36-40

10.0%

41-50

10.4%

Over 50

2.6%

 

By Education

Education

%age

Below Middle School

1.1%

Middle School

3.3%

High School

10.4%

Junior College

24.4%

Bachelor

51.5%

Post-graduate and above

9.3%

 

By Occupation

Occupation

%age

Junior employees

18.5%

Technicians

17.7%

Students

16.1%

Junior management

14.4%

Senior & top management

11.1%

Freelancers

9.2%

Civil servants

6.1%

Business owners and self-employed people

3.7%

 

Internet Usage by Device Type

Device %age
Mobile phone 78.5%
Desktop 69.5%
Laptop 46.9%

 

Estimated Revenues of Chinese Mobile Internet Market ( In Billion Yuan)

Time Frame

Revenue (Billion Yuan)

Q2-2013

24.2

Q1-2013

20.0

Q4-2012

18.5

Q3-2012

16.7

Q2-2012

14.1

Q1-2012

11.6

Q4-2011

9.9

Q3-2011

7.9

Q2-2011

6.5

Q1-2011

5.7

 

Shares of China Mobile Internet Market Segment (Q2-2013)

Market Segment

%age

Mobile Shopping

38.5%

Value-added Services

36.1%

Mobile Games

12.1%

Mobile Marketing

10.2%

Mobile Search

3.2%

 

Mobile Internet Usage Frequency

Frequency

%age

Many times a day

71.9%

Once a day

14.2%

Twice a month

1.6%

Once or twice per week

3.7%

Uncertain

8.7%

 

Time frames Of Mobile Online Activity

Location

%age

Waiting for transport

54.2%

While commuting

47.3%

At home after work

46.6%

Break time at workplace

39.4%

Outing

32.3%

Shopping

13.1%

 

Top Activities Of Mobile Internet Users In China

Activities

%age

Instant messaging

85.7%

Search

69.9%

Online news

67.6%

Online music

52.6%

Microblogging

49.5%

Online literature

43.9%

Social networking

42.2%

Online games

34.8%

Online videos

34.4%

E-mail

27.3%

Online shopping

17.1%

Online payment

16.5%

Online banking

15.6%

Travel booking

7.5%

Group shopping

6.8%

 

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