eCommerce is hard! You have to beat your competitors all the time and win the race not only once, but regularly. Changing rules of SEO and the evolution of eCommerce platforms needs to be watched and you must act accordingly.
The rise of shopify makes you think about your current platform. Is it still the best for me? Maybe a change of platform is needed. Then you find yourself in the jungle of eCommerce platforms. There are a lot of option for the new online seller and the established merchants that give you a headache.
The eCommerce platforms are fighting for attention and there is no clear winner to choose. As the market is diverse and there are very different needs. You have the turnkey solution for an easy start. And you have sophisticated shop specialization for the experts.
The mobile sector is growing fast and the customer needs are changing. To be successful you need chatbots integration and recommendation engines. So, you focus on digital experience optimization instead of conversion rate optimization. In this way you get your share of the growing market.