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The importance of video marketing in eCommerce [Infographic]

June 9, 2020

The use of videos for marketing gets more important every year. With the arrival of 5G and more broadband connections available, the customers are used to seeing more videos every day. From streaming offers to ubiquitous product videos, the moving pictures are offering a lot of opportunities.

Videos are more engaging and more memorable that pictures or text. So, 8 out of 10 digital marketers praise video marketing. It helps to generate leads, increase the traffic of their websites, and directly increase sales. And the market and the demands are growing. Mobile video consumption is doubling every year. Almost all video marketers plan to keep their budget or increase it in 2020.

Popular video platforms are LinkedIn, YouTube, Facebook, and TikTok. Almost half of all marketers create at least one video per week. This is because videos rank high on google and they have a huge potential to go viral. Another important video content is sponsoring. Sponsored videos achieve 2.4 billion views per month.

There is a big shift in the content on social media. Social video generates twelve times more shares than text and image content combined. And video promotions are now equally as popular as photo promotions on Facebook. With this shift in user preference, it is no wonder that 52% of marketers say video is the type of content with the best ROI.

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