Public Bank Hong Kong
Overview Public Bank (Hong Kong), part of a major banking group, needed a secure, user-friendly website. The goal was to boost credibility, simplify online banking access, and meet financial regulations while keeping a professional image.
Client Challenges
- Outdated interface that didn't meet modern banking expectations
- Hard navigation for key services like loan applications and online banking
- Not responsive or accessible for mobile users
- Content management was slow and hard to scale
Solutions Delivered
- Modern, clean website design with clear banking service sections
- Mobile-responsive platform with improved accessibility
- Secure structure that meets banking compliance standards
- Simplified navigation and clear call-to-action points for online services
- CMS integration for quick updates and support for multiple languages
Key Results
- +48% increase in mobile usage within 3 months
- +31% higher completion rate on service-related forms
- -37% drop in user confusion from session recordings
- Improved customer perception of transparency and professionalism
Benefits Achieved
- Strengthened brand trust in a competitive financial market
- Faster customer access to banking products and support
- Better internal control over content and updates
- A platform designed to adapt to digital banking trends
GO-Globe Statement This project shows GO-Globe’s ability to create secure, user-focused digital experiences for the financial sector. We balance credibility, compliance, and client engagement while ensuring long-term scalability.
