AMS Middle East FZE

Overview

AMS Middle East FZE, a subsidiary of the CFAO group, is a major player in the automotive distribution and conversion industry. Founded in 2018 in the UAE, the company specializes in delivering high quality Toyota vehicles to distributors and key clients throughout Africa. They act as a vital link in the automotive supply chain, helping to grow the African market through reliable transport and specialized vehicle setups.

The Challenges

Supplying vehicles to a diverse and demanding market like Africa requires a clear and trust driven digital presence. The brand faced several obstacles:

• A confusing product presentation that made it hard for buyers to understand the range.

• A total lack of mobile support, which is critical for international B2B clients.

• Weak call to action (CTA) placement, resulting in low inquiry numbers.

• A rigid structure that made content updates and scaling difficult for the team.

• The need for a professional look that appealed to both B2B and B2G (Government) partners.

What GO-Globe Delivered

We built a purpose built digital showcase designed for business clarity and high performance lead generation:

• A complete UX strategy featuring a new sitemap and high conversion wireframes.

• A mobile first product showcase designed for SUVs, trucks, and specialized Toyota models.

• Dedicated sections for vehicle conversions, including security, tour, and field ready setups.

• A responsive and fast loading structure that ensures a smooth experience globally.

• Africa focused branding that builds instant trust with the target audience.

• A scalable framework ready for future integrations like dealer locators and CRM systems.

Key Results

The move to a structure driven design led to measurable growth:

• Engagement increased significantly, with a 45% to 60% boost in time on site.

• The company saw a 30% to 40% increase in direct product inquiries.

• The mobile bounce rate dropped by 28% due to better responsiveness.

• Product visibility across the region improved by 35%.

• Established a clearer and more professional path for Government fleet suppliers.

Business Impact

AMS Middle East FZE now has a professional digital home that matches its reputation as a trusted Toyota partner. By categorizing their vehicles and conversion types clearly, they have created a seamless conversion journey for global clients. The flexible layout allows them to expand into new regions and product lines with ease, ensuring they remain a key driver of the African automotive industry. This project proves that strategic design is the foundation for visibility and trust.

Summary

For AMS Middle East, GO-Globe delivered a platform where structure drives results. We turned a confusing user flow into a simple, winning tool for international distribution. By focusing on business logic and mobile excellence, we helped AMS Middle East project its authority and grow its influence across the Middle East and Africa.

Your Profit, Our Priority.