Abdul Wahed
Ahmed Abdulwahed Trading Co. started its journey in the sixties with the launch of its first retail outlet in Saudi Arabia and since then, it has achieved remarkable growth and expanded both its brands portfolio and branches network.
Overview
Abdulwahed (Ahmed Abdulwahed Abdullah Anam & Partners) is a top electronics distributor and retailer in Saudi Arabia. They offer over 40 global brands in areas like cameras, TVs, personal care, and appliances. The goal was to create a modern, bilingual, mobile-first e-commerce platform that boosts sales, integrates apps, and enhances in-store visibility.
Client Challenges
- Outdated e-commerce visuals and inconsistent user experience
- Complicated navigation across many product categories
- Weak mobile performance hurting conversions
- Limited tools for product discovery and search/filter options
- No clear support for app, branch locations, or order tracking
Solutions Delivered
- A full redesign with a mobile-optimized, bilingual interface (Arabic/English)
- Structured navigation with featured categories and seasonal offers
- App download prompts, secure checkout, and delivery messages
- Enhanced product browsing with filters, brand pages, and top deals
- Integrated branch locator, order tracking tool, and contact modules
- CMS setup for dynamic updates (promos, app banners, flash deals)
Key Results
+50% increase in mobile session duration
+40% boost in product page interactions
+35% rise in “Add to Cart” and checkout completions
−25% drop in bounce rate from the homepage
Benefits Achieved
Simplified product discovery in key categories
Better mobile experience for Saudi users
Built-in app promotion for a stronger omnichannel strategy
Quick content updates through CMS (promos, banners, campaigns)
Improved user trust with payment badges, support info, and branch visibility
GO-Globe Statement
For Abdulwahed, GO‑Globe created a smart, conversion-ready digital store. With fast performance, structured content, and a mobile-first design, the site supports their retail vision across digital and physical channels.
