Arabian Oud

Overview

Arabian Oud is the largest fragrance manufacturer and retailer around the world, specializing in incense, oriental perfumes, and oil perfumes. Founded in 1982 in Riyadh, Saudi Arabia, it has grown into a global power house with over 1,200 stores across 37 countries. Recognized as the "Scent of Luxury", the brand holds a Guinness World Record as the largest company for the sale of luxury perfumes globally, blending traditional Saudi heritage with modern international appeal.

Client Challenges

• Managing a vast global retail network while ensuring a consistent brand identity

• Transitioning a heritage-rich physical experience into a high-performing digital platform

• Scaling e-commerce operations across diverse markets including Europe, Asia, and North America

• Educating a global audience on the authenticity of Oud vs. Western synthetic alternatives

• Optimizing mobile performance for a highly connected Saudi and GCC demographic

Solutions Delivered

• Development of a bilingual, mobile-first e-commerce experience (Arabic and English)

• Implementation of advanced product discovery tools for over 400 unique fragrances

• Integration of a global influencer and UGC management system to drive social commerce

• Omnichannel strategy connecting digital promotions with 150+ cities of physical presence

• Seamless checkout and payment integration localized for international currencies and shipping

Key Results

• Guinness World Record holder for the largest luxury perfume retailer

• Generated 21M+ impressions and $300K+ in media value through digital growth strategies

• Achieved a 55M+ total reach across 10 targeted international markets

• Successfully expanded to strategic global hubs like London and Paris

• Significant boost in mobile conversions and paid media performance

Benefits Achieved

• Reinforced market leadership as the number one fragrance brand in the Middle East

• Global visibility for Saudi fragrance heritage through immersive digital storytelling

• Efficient operational scaling with automated marketing and CRM tools

• High customer trust built through secure, institutional-grade e-commerce design

GO-Globe Statement

For Arabian Oud, the objective was to translate decades of olfactory excellence into a world-class digital footprint. By focusing on UX precision and omnichannel integration, we helped the brand maintain its luxury status while successfully capturing the global e-commerce market.

Your Profit, Our Priority.