15 Effective Holiday Marketing Strategies
Holiday deals are fun and everyone likes to have them on and off in a year! Here are 15 tips that can help you increase sales in holidays.
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Eid Greetings
Wishing your current and prospective customers on Eid builds a strong relationship with them. This will also remind your company name to your customers. The feeling of connectivity will let your customer feel the bond and will create appreciation.
This will help you to increase the awareness of your business as whoever sees the greeting card will not only remember your business but will also relate it to the connections they possess. Once you wish it is the best time to offer them some personalized discount on the products that you see the customer might need on Eid sales.
2. Appreciate Your Customers
Show them your gratitude not only by sending the Islamic New Year greeting cards but the Gregorian New Year greeting cards as well. With this, you will be reconnecting your business with your customers. This will be a nice gesture to say “thank you for being with us last year” and it will enforce that we expect you to be with us in the coming year too. Here even a New Year sale can also be introduced. You can sell gift certificates for the products or services you provide so that the customer even comes next year too.
3. Tie the Knots Strong
Coupons can be shared in the greeting cards. This will increase sales and even give a gesture of care and concern by remembering your customers and offering them a percentage off or buy one get one or any other coupon. The more value you can show your clients the more your business will prosper.
4. Put Smile by Giving
Ramadan is a very special occasion for Muslims and in this month most charities and donations are made to the needy and poor. This month is a month of giving, thus if a percentage or a fixed amount is offered as a donation from sales. It will be an effective tool to show corporate social responsibility and the care and concern for the society which will help to increase the awareness and the customers. One can follow the same for their business to boost Ramadan and Eid sales.
5. Internet a Blessing
Social media is a blessing. Customers spend most of their time on social media. Then what else can benefit more than a social media platform, where holiday sales promotions can be promoted even before the holidays? The service-providing businesses can benefit more from social media promotions as customers can easily enquire, reserve, or get bookings done through online facilities.
6. Urgency Helps to Win
If the promotions are done timely more and more people will be aware of the holiday deals. As more people become aware of it more advantageous it will become, creating the need and urgency for a limited time offer. For approaching to the current and potential customers email, direct mail and promotional campaigns are the appropriate tools, but needs to be used before the sales take place.
7. Add Spice with Events And Contest
Holidays can be cashed if the appropriate events or contests are planned. For example, UAE National Day could be celebrated with a contest and an event, through this sales can be increased. In both, traffic will be generated and that will eventually turn the sales on.
8. Create New Segments
During the holidays come up with new sizes of products or design the service in a way where the low income generating niche can also be tapped. This is where new customers are built and the existing ones can take more advantage which finally improves sales.
9. Put Some Surprise Element
When offering gifts, you can hide your gifts to add the surprise element. Surprise will increase the amusement of getting the gifts. It won’t matter if the gift is small or big what will matter is the excitement they will have.
10. Time frame
The sale offer should be time restricted which will create exclusivity and urgency. Time restriction will encourage the potential customers to consider you first and then the rest of the options. Unique and different will make you prominent among the rest and your sale can be 200 purchases or date/ day fixed.
11. Rely On Your Skills
Sale should be offered on the forte, not on the average product or service or else on all items. Through this you attract with your forte and then you sell the other product or service as well. At times other things are not that strong to attract the customer. So when planning your sale, plan wisely and get the maximum attraction.
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12. Make it Worthy
Adding value for your customer increases your customer’s interest in your business. Show them by spending money on your business, so that they are satisfied in a better way. Show them you value their money. This is done by adding any offer which excite the customers, buy one get one free, a coupon, gift card offers, scratch and win cards, lucky draw, etc.
13. Work with What You Have
For holiday you need to show the relevance to your customers and for that you need to think and work hard to plan before the event takes place. That will help you to grasp the attention. For example, if you are a blogger and you share recipes, before Eid Al Adha you must share meat recipes.
14. Decorate Corners
On holidays a corner displaying the gifts for the specific relations can be a tool to attract customers. As it will give them the idea what to buy and they will find it time saving too. A corner can display a section for best friend gift section, for mother, for father, for son, sister, daughter, brother, etc.
Corners in a mall with display as per the event with the website and contact details will also work to promote your business. A corner in the street or out of the store will also work same.
15. Plan In Advance
Last but not least is to plan ahead. If holidays start and then you plan or even a day or so before it starts, it won’t be of any use or it won’t have that strong impact if you plan it before time. So to yield maximum benefit from holiday promotion you need to start early to grasp the attention of the majority of your customers.
FAQs
1. How can holiday greetings improve my business relationships?
Sending holiday greetings, such as Eid or New Year cards, helps build stronger connections with your customers. These greetings show appreciation and keep your brand in their minds, potentially leading to increased customer loyalty and repeat business.
2. What kind of discounts should I offer during the holidays?
Offer personalized discounts based on customer preferences and buying behavior. Common options include percentage-off discounts, buy-one-get-one-free deals, or exclusive coupons. Tailoring offers to the holiday can also enhance their effectiveness.
3. How early should I start planning for holiday promotions?
It's best to start planning at least a month in advance. Early planning allows you to organize marketing campaigns, create content, and prepare inventory, ensuring you're ready to capitalize on the holiday rush.
4. How can I use social media effectively for holiday promotions?
Leverage social media by posting about your upcoming sales, sharing holiday-themed content, and engaging with your audience through contests and giveaways. Social media is a great platform to build excitement and drive traffic to your website or store.
5. Why is it important to add a time frame to holiday offers?
Time-limited offers create a sense of urgency, encouraging customers to make quick purchasing decisions. This can significantly boost sales as customers feel they might miss out on a great deal if they don't act quickly.
