The State of Youtube Advertising – Statistics and Trends [Infographic]

Created: Mar 11, 2019

Updated: May 22, 2023

Did you know that YouTube accounts for estimated 27.1 percent of digital video ad spending. More than half (51%) of marketers run YouTube video ads out of which 62% say they plan to increase their YouTube video ad spend in the next 12 months. Check out our infographic on “The State of Youtube Advertising” for latest Youtube advertising statistics and trends.

Youtube Adervertising statistics

Infographic by GO Globe Web Design Bahrain

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62% of ad time on YouTube mobile receives the viewer’s attention, compared to 45% of TV advertising time

8 out of 10 viewers prefer Youtube TrueView ads to standard in-stream ads. 9 out of 10 viewers think TrueView creates a better video viewing environment

A third of YouTube’s large video advertising customers use its six-second bumper ads

70% of Youtube short ads drive “a significant lift in brand awareness,” and 90% drive a lift in ad recall

78.8% of marketers consider Youtube as the most effective video marketing platform followed by Facebook (58.5%)

95% of YouTube ads are audible, meaning the audio level is at or higher than 10 percent at some point during the ad playback

93% of YouTube ads are viewable, meaning at least 50 percent of pixels are viewable on screen for at least two seconds

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