The Importance of Local SEO – Local SEO Statistics You Must Know

Created: May 25, 2016

Updated: June 19, 2024

Did you know Google 3-pack local results appears in the top spot in 93% of searches with local intent. 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. Check out our infographic "The Importance of Local SEO" for latest local SEO statistics and trends.

Importance of Local SEO

Infographic by GO Globe Web Design Bahrain

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18% Of Local Mobile Searches Lead To A Sale Within One Day

87% of smartphone owners use a search engine at least once a day.

60% of American adults use smartphones and tablets to search for local product and service information.

50% of local-mobile searchers are looking for business information like a local address.

78% of local-mobile searches result in offline purchases.

71% of people surveyed say they look up and confirm the location of a business before going to it for the first time

For local listings 68% of searchers were found to have used ‘get directions’ or ‘click to call’ in a mobile ad.

1 in 3 smartphone searches were made right before a store visit

89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily.

46% of all searches on Google are local

86% look-up the location of a business on Google Maps

76% of local searches result in a phone call

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