How big YouTube really is? It is not just a place where you just watch videos, it has become the spot for millions of people where they can learn, educate, and entertain themselves. This platform has become a part of our daily routines in the format of full-length videos and YT shorts.
Let us tell you amazing YouTube ad trends. At PlayStore, YouTube has been downloaded around 10 billion times. So, it is crystal clear that this platform has a strong impact worldwide. From every corner of the world, almost 2.5 billion people visit YouTube monthly. Knowing this fact makes us realize that this platform is huge with millions of opportunities to use YouTube advertising smartly.
Want to know some fascinating YouTube advertising statistics and trends? Let us share fresh and amazing stats in this blog with you!
2024's Top 20 YouTube Advertising Statistics - Infographics
Infographic by GO Globe Web Design Bahrain
We have collected 20 fascinating YouTube advertising statistics and stats that every marketer must have to know.
General YouTube Statistics
- The most popular YouTube channel, MrBeast, has 296 million subscribers.
- T-Series, the second-most popular channel, has 268 million subscribers.
- YouTube has a massive 240 million users in the U.S. alone.
- In the U.S., 5 million people have downloaded the YouTube app on their iOS devices.
YouTube Marketing Trends
Gone are the days when YouTube was just a streaming platform, it has become one of the efficient tools for marketing as well. So, let us give you a view of the YouTube advertising statistics and trends.
- In 2023, YouTube generated a staggering $31.5 billion from advertising.
- 90% of marketers use YouTube for video marketing as part of their strategy.
- 78% of marketers believe that YouTube is effective for video marketing campaigns.
- 67% of B2C marketers use YouTube in their content marketing efforts.
- 45% of B2C marketers think YouTube is "Somewhat Effective," while 29% say it is "Very Effective."
- Only 2% of B2C marketers find YouTube ineffective for marketing.
- On average, people visit about 7 pages during each YouTube session.
- YouTube’s bounce rate (when users leave without interacting) is 34%.
YouTube User Behavior Statistics
Every moment, the number of users and the time they spend on this platform is multiplying. Look below to find out some amazing YouTube engagement and advertising statistics of its users.
- Between July and December 2023, there were 98 billion visits to YouTube via mobile devices, compared to 8 billion via desktops.
- On average, U.S. adults spend 48 minutes per day on YouTube.
- 90% of visits to YouTube are made from smartphones or mobile devices.
- 60% of users are open to watching AI-generated content on YouTube.
- 52% of YouTube users have watched videos from virtual influencers, known as VTubers.
- 27% of YouTube users watch more than 17 hours of video every week.
YouTube Audience Demographics
YouTube knows the trick of how to connect with the audience from every side of the world. Whether it is engaging or attracting the audience, this platform has an audience from almost everywhere.
- India leads with 476 million active users, followed by the U.S. with 238 million users.
- 54% of YouTube users are male, while 46% are female.
- 12% of YouTube’s male users globally are aged 25–34 years, and 9% of female users fall within the same age range.
YouTube Shorts Statistics
Like Instagram has a reel feature, YouTube has its shorts features. Since the day this feature launched, it has gained the interest of millions of people.
- YouTube Shorts receive 70 billion views every day.
- Shorts have gained a user base of 2 billion monthly active users since their launch in 2020.
- Shorts that are at least 50 seconds long tend to get an average of 4.1 million views.
YouTube Ad Formats Comparison 2024
Every marketer has a different marketing goal and budget, and YouTube knows that. YouTube ad formats have features that cater to different types of marketers. No matter if you want audience attention for your brand or more traffic to your website, YouTube advertising has something for everyone.
| Ad Format |
Cost (Average CPM) |
Ad Length |
Best For |
| Skippable Ads |
$6 - $12 |
12 - 30 seconds |
Brand awareness, high reach, flexible length |
| Non-Skippable Ads |
$15 - $20 |
15 - 20 seconds |
Maximum visibility, short and impactful content |
| Bumper Ads |
$1 - $4 |
6 seconds |
Quick branding, wide reach |
| Overlay Ads |
$2 - $5 |
N/A |
Low-cost visibility, good for desktop viewers |
| Display Ads |
$3 - $7 |
N/A |
Driving clicks to websites or product pages |
Skippable Ads
If you want a large pool of audience, skippable ad format is for you with cost-friendly options. But, these types of ads provide an option to the audience to skip the ad after 5 seconds, so you have to grab the audience’s attention under 5 seconds.
Non-Skippable Ads
On the other hand, in this type of YouTube advertising, the audience has to watch the ad till the end. Normally the length of this ad format is 15-20 seconds. Which is enough to grab the audience’s attention. But choosing this format means you have to pay more to get improved results and visibility.
Bumper Ads
If you are using bumper ads, all you will have are just 6 seconds to show your ads. But this ad format can be effective as well where you can track your YouTube ad performance as well. The purpose of this ad format is to help marketers gain more reach with less spending.
Overlay and Display Ads
While playing YouTube videos, have you ever seen banners at the bottom of that video? Such types of banners are Overlay ads. On the other hand, if the banner is on the side of the YouTube player, it means that is a display ad. If we compare to normal video ads, these types of ads are not very effective in gaining engagement.
YouTube Advertising Statistics - Countries with the Largest YouTube Audience
As per the YouTube advertising statistics, it has the audience of millions, which makes it one of the biggest platforms in the whole world. These numbers are not going to stop soon. This platform is going to grow even more, especially in the countries with a highest rate of penetration. Below, you can look into 10 top coutries which has the larget YouTube audience and the number of active users as well.
| Country |
Active YouTube Audience |
Percentage of Population |
| India |
476 million |
34% |
| United States |
238 million |
77% |
| Brazil |
147 million |
69% |
| Indonesia |
139 million |
50% |
| Mexico |
84 million |
66% |
| Japan |
79 million |
63% |
| Pakistan |
66 million |
30% |
| Germany |
65 million |
78% |
| Vietnam |
63 million |
60% |
| Philippines |
58 million |
55% |
YouTube Advertising Costs by Region in 2024
YouTube ad revenue varies from where they are coming from. For example, if you are getting revenue from different countries, your revenue rate can be different as per the country’s currency rate and etc. To simplify this, you can find below how much a marketer can earn from YouTube advertising through different regions.
| Region |
Average CPC (Cost Per Click) |
Average CPV (Cost Per View) |
| North America |
$0.20 |
$0.05 |
| Europe |
$0.18 |
$0.04 |
| Asia-Pacific |
$0.12 |
$0.03 |
| Latin America |
$0.10 |
$0.02 |
| Middle East |
$0.15 |
$0.03 |
| Africa |
$0.08 |
$0.01 |
YouTube Audience Demographics by Country in 2024
YouTube audiences vary in terms of age and gender distribution across different countries. The table below highlights the gender breakdown for key countries with the largest YouTube audiences in 2024.
| Country |
Male Audience (%) |
Female Audience (%) |
| India |
60% |
40% |
| United States |
54% |
46% |
| Brazil |
52% |
48% |
| Indonesia |
58% |
42% |
| Mexico |
56% |
44% |
| Japan |
53% |
47% |
| Pakistan |
64% |
36% |
| Germany |
55% |
45% |
| Vietnam |
61% |
39% |
| Philippines |
57% |
43% |
How GO-Globe Boosts Business Growth By Focusing on YouTube Advertising Statistics
At GO-Globe, we know well that the power of digital marketing extends to channels like YouTube. YouTube advertising is one of the best business growth tools in the modern competitive world. With 2 billion monthly active users, it is very easy for YouTube to give businesses a huge platform to reach the greatest possible audience. Today, we will tell you how YouTube ads in Nigeria expand your business and how GO-Globe incorporates this form of ad for measurable results for our clients.
We Know How YouTube Ads Work
YouTube allows a wide range of ad formats, including skippable and non-skippable video ads, display ads, bumper ads, and sponsored cards. These formats allow businesses to choose the best way to showcase their products or services to the audience. Whether your goal is to raise brand awareness, drive traffic, or generate conversions, YouTube has a solution for every need.
Every business is unique in its requirements, and we at GO-Globe are experts in developing YouTube ad campaigns particularly for targeting unique business needs. No matter if you use our services for YouTube advertising Dubai or Nigeria, we ensure that your ads arrive in the right people's hands at the right time and scale your results through data-driven strategies that adapt to the latest YouTube trends.
As you per the latest YouTube advertising statistics, businesses using such ads gained great return on investments. With billions daily views, YouTube Ads present an excellent business opportunity for reaching new potential customers and re-engaging with former customers. Our team at GO-Globe maintains ongoing records of performance and optimizes your ads to ensure the best outcome for your business.
We Help You To Maximize YouTube Ads
Every business has different needs, and here at GO-Globe, we create tailor-made campaigns on YouTube for each client to achieve their objectives. Whether one needs better brand awareness, sales, or a target audience, we will help you create ad campaigns that are measurable in results with our YouTube advertising strategies.
We are experts in understanding YouTube trends to ensure that your advertisements are relevant to the current viewership trend. Our team will make sure that the Dubai and Nigerian businesses are creating appealing video content that strikes the minds of the viewers. We track performance in detail and use current YouTube advertising statistics to ensure every penny spent on YouTube advertisements works towards actual business goals.
Additionally, we understand that regional trends significantly influence campaign success. Whether you’re reaching the Dubai market or targeting consumers in Nigeria, we customize your ads to fit the cultural and behavioral preferences of each region, maximizing engagement and returns on investment.
We Monitor and Optimize Your YouTube Ad Campaigns
The particular advantage YouTube advertising offers is the ability to track real-time campaign performance. Businesses can see whether their ads are performing as expected and make the appropriate changes. At GO-Globe, we absorb those insights to continue maximizing and optimizing your YouTube ad campaigns.
We seek ways to make targeting better, the ad copy better, or an ad's placement. We do all this to ensure that your campaign would indeed be aligned with your objectives. We analyze YouTube advertising statistics and which ones work better for your target market in order to help you optimize your campaign to yield better results.
Knowing how local consumers behave in Dubai and Nigeria is key for businesses, so we place their advertisements in the most effective way possible. Trends in YouTube and advertising statistics help us make data-driven decisions to optimize campaign performance.
