Shopping Apps Usage - Statistics and Trends

Shopping apps usage is astonishingly in growth in recent years. It has changed the way how we shop before and influenced our interaction with our favourite brands. Whether it be to make an instant purchase or just go through the latest collections, more and more people believe in the convenience and variety offered by shopping apps.

And this change will not be for a short term, it has become a crucial part of our daily lives. From fashion to groceries, shopping applications make it easier to find what we need whenever we need it. So, in this blog, let us tell you some important shopping apps statistics and trends that shape this new shopping experience. Infographic by GO-Globe Web Design Bahrain

Worldwide Shopping Apps Statistics

latest shopping apps statistics

Infographics By GO-Globe

Mobile Fashion App Insights

Market Growth and Trends

Consumer Behavior

.Engagement and Usage Statistics

Challenges

Despite the growth and popularity of fashion apps, there are challenges that retailers need to address:

     Mobile eCommerce Demographic Statistics

Age Group Smartphone Usage for Shopping Weekly Purchases Likelihood to Shop via Smartphone Likelihood of Weekly Shopping Percentage of Mobile Shoppers
18-29 years 87% 38% N/A N/A 46.9%
30-49 years 92% 49% 29% more likely than average 53% more likely N/A
50-64 years 69% 22% N/A N/A N/A
65+ years 45% 11% N/A N/A N/A
Overall Mobile Shoppers N/A N/A N/A N/A 53.1% (Men) / 46.9% (Women

   Consumer Preferences on Mobile Shopping Apps

Product Category Browsing Percentage Purchase Likelihood Conversion Rate (from Browsing to Purchase)
Clothing 64% 97% (final purchase via app) N/A
Shoes 56% 50% (of browsers) 89% of shoe browsers likely to purchase
Accessories 44% 46% 4.6% higher than browsing
Furniture 42% 25% N/A
Sporting Goods 31% (browsing) 30% N/A
Cosmetics 25% (browsing) 29% N/A
Toys 30% (browsing) 25% N/A

   Top Shopping Apps by Downloads and Usage

Below is the list of shopping app statistics with the most downloads and usage.

Rank App Name Publisher Downloads (approx.) Usage Rank Store Rank
1 Amazon Shopping Amazon Mobile LLC 500M+ 1 1
2 Temu Temu 550M+ 3 3
3 Shein Roadget Business PTE. LTD. 235M+ 5 5
4 Walmart: Shopping & Savings Walmart 500M+ 2 2
5 eBay eBay Mobile N/A 4 4
6 AliExpress Alibaba Mobile N/A 6 6
7 Target Target Corporation N/A 7 7
8 Shopify - Shop Shopify Inc. N/A 9 9
9 Etsy Etsy, Inc N/A 13 13
10 Best Buy Best Buy Co., Inc N/A 25 25

How GO-Globe's Mobile-First Solutions Drive Success on Shopping Apps

1: Optimizing apps with fast-loading pages

Fast-page loading speed on mobile applications improves the consumer shopping experience. GO-Globe's mobile-first solution optimizes your shopping apps for fast-loading speed on smartphones and tablets. So, it ensures that your visitor spends more time browsing and purchasing, which gives a reward to your business.

However, page optimization includes minimizing elements, compressing images, and refining code structure. It helps to make your app interactive, and quicker to respond even in a slower network. As a result, your customers enjoy a seamless user experience to keep them engaged and less likely to abandon their carts.

2: Maximizing reach through content optimization

The GO-Globe approach ensures that your content perfectly resonates well on mobile screens. We optimize layouts, visuals, and content to ensure that it will be an engaging and readable experience for mobile users. However, we understand the importance of interactive content, which plays a significant role in engaging users on mobile.

Through these effective mobile app development practices, we connect your business to today’s mobile-first shoppers. So, this customized content experience encourages users to spend and browse more time on the app. It will not only potential sales but also ensure that customers return for future shopping.

3: Optimizing apps for seamless transactions

Mobile users always prefer quick, seamless payment options, which is an important part of the e-commerce journey, specifically for shopping apps. GO-Globe integrates popular mobile payment options such as one-click payments, and digital wallets that reduce the steps needed for customers to complete the purchase process.

Moreover, we include mobile-friendly security features and ensure transactions are secured without complicating the process. Also, we offer other local methods of payment to satisfy wider customer needs. So, this will make the transaction easier and trustworthy which leads to higher sales and repeat business.

4: Integrated mobile-optimized customer support

Mobile app development is incomplete without mobile-optimized customer support service options. We use different features such as live chats and easy-to-access FAQs to provide responsive support on shopping apps. So, it helps customers to find quick answers to their queries and resolve their issues with the right assistance through mobile.

We also integrate different messaging services in different mobile-user apps such as WhatsApp, Facebook, and Messages. So, this flexibility ensures that customers feel supported throughout the shopping experience leaving a positive impression that builds loyalty. Minimizing customer issues quickly enhances satisfaction and fosters a long-term relationship with customers.

5: Boost engagement with mobile notifications and alerts

GO-Globe also uses mobile notifications and alerts to keep customers engaged when they're not active in the app. These notifications are different such as promotional offers, abandoned carts, and restocking of items to encourage them to return to the app. So, it's a part of mobile app development by providing timely and relevant updates that drive engagement.

Also, we customize these notifications according to specific customer interests, past interactions, and purchasing history. Additionally, we ensure that alerts are featured with limited-time and exclusive discounts to create a sense of urgency. Through this, we’ll provide a personalized user experience and increase repeat visits that ultimately maximize sales.

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