Check out our Infographic "Social Media Advertising - Spending Statistics and Trends" to know how big is the social media advertising industry. How much money businesses are spending for promoting their products on popular social media sites and lot more.
Estimated Global Social Network Ad Revenues (2012-2014)
| Year |
Social Network Ad Revenues (In Billions) |
| 2012 |
$7.72 |
| 2013 |
$10.24 |
| 2014 |
$11.87 |
Global Social Network Ad Spending Shareby Region (2012-2014)
| Region |
2012 |
2013 |
2014 |
| North America |
49.7% |
48.8% |
48.9% |
| Western Europe |
24.6% |
22.3% |
20.9% |
| Asia-Pacific |
20.6% |
22.9% |
23.7% |
| Eastern Europe |
2.5% |
2.8% |
2.8% |
| Latin America |
2.3% |
2.7% |
3.1% |
| Middle East & Africa |
0.3% |
0.4% |
0.6% |
64% of advertisers expect to increase their social mediaadvertising budget in 2013
Average breakdown of Social Media Advertising budget
| Social Media Platform |
Allocated Budget |
|
57% |
|
| Youtube |
13% |
|
13% |
|
|
2% |
|
| Others |
15 |
Social media Ad spend to hit 19.5% of total marketing budget by 2017
Percentage Of Online Advertising Budget Dedicated To Social Media Advertising
| Online Advertising Budget |
Advertisers |
| 1-10% |
70% |
| 11-20% |
18% |
| 21% + |
13% |
Primary Objectives of Social Media Advertisers
| Objectives |
Percentage |
| Branding (Raising brand awareness) |
45% |
| Direct Response (Driving Traffic / Product sales) |
16% |
| Both |
25% |
Top 10 Social Media Advertisers Of 2012 By Number Of Impressions
| Social Media Advertisers |
Number of Impressions (In billions) |
| At&T |
12.9 |
| Microsoft |
4.0 |
| JustFabulous |
3.9 |
| Disney |
3.7 |
| IAC |
3.6 |
| State Farm |
3.5 |
| Amazon |
3.3 |
| Weight Watchers |
3.2 |
| Universal Technical Institute |
2.98 |
| Netflix |
2.96 |
