Robotic Process Automation (RPA) is a software that helps employees get rid of tedious and repetitive tasks. It helps them to focus on tasks that need high cognitive skills and creativity. The automation software for eCommerce can do inventory updates and product listings. It can assign products to categories with little human intervention.
The market for RPA is thriving. It is the fastest-growing branch of enterprise software in 2020, with almost 8 Billion U.S. Dollars in volume of the global market. Especially in the Middle East, Africa, and India, the market is doubling every year. And this is no surprise, as 45 percent of work activities can be potentially automated.
In eCommerce, Returns Processing, Workflow Management, Customer support management, ERP Management, and Accounting and Finance are the top tasks supported by RPA. The advantage of RPA is the increased order processing speed and the control of unprecedented spikes in demand.
Big platforms like Shopify and Amazon can handle up to one million customer reviews every three days. They respond to this massive amount of customer interaction with the help of RPA. Here RPA shows its exceptional capability to scale. On a smaller scale, it prevents chaos from employee errors, as it can oversee much more complex data. RPA is not replacing employees. It is supporting them as it is just a layer on top of the existing workflows.
Infographics by GO-Globe Bahrain Web Design
RPA in E-Commerce by Go-Globe