Gold Standard

Overview Gold Standard, a leader in the precious metals market, needed a digital platform. This site had to show trust, transparency, and a premium image. It must display real-time metal prices, highlight global credibility, and ensure easy navigation for all investors.

Client Challenges

• The old site lacked structure and clear product information.
• It was hard to navigate, especially on mobile devices.
• The design was outdated and didn't match the brand's premium image.
• Market prices and key services were not easily visible.

Solutions Delivered

• Developed a full UX strategy, wireframes, and a responsive design.
• Clearly categorized services: Precious Metal Trading, Physical Exchange, and Location-Based Delivery.
• Displayed real-time prices for gold, silver, platinum, and palladium.
• Optimized the layout for mobile and simplified the call-to-action flow.
• Created a visual tone that reflects the industry's trust and precision.

Key Results

• +40% increase in visitor engagement time.
• +35% rise in inquiries for physical bullion.
• +50% improvement in mobile usability.
• Stronger brand positioning in the GCC and Africa.
• A solid foundation for future CRM integration and trading tools.

Benefits Achieved

• Streamlined access to products and better discovery.
• Clearer investment journey for clients.
• Enhanced brand credibility with an institutional-grade layout.
• Faster content management and update cycles.

GO‑Globe Statement This project shows GO‑Globe’s skill in turning complex financial services into user-friendly platforms. The result is a scalable, visually appealing website focused on long-term growth.