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AMS

AMS Middle East FZE is a wholly-owned subsidiary of the CFAO group, based in the United Arab Emirates. Established in 2018, the company specializes in supplying a variety of Toyota vehicles to distributors and major customers across Africa. AMS Middle East FZE plays a crucial role in supporting the automotive industry by providing reliable and high-quality vehicles, contributing to the growth and development of the African market. With a commitment to customer satisfaction and a strong focus on meeting the unique needs of its clients, AMS Middle East FZE is a trusted partner for Toyota distribution in the region.

Industry: Automotive Distribution & Conversion (Middle East & Africa)

Key Results

  • +45–60% increase in time-on-site
  • +30–40% increase in product inquiries
  • +28% lower mobile bounce rate
  • +35% boost in product visibility

Delivered

Complete UX strategy, sitemap, wireframes, and responsive design
Mobile-first product showcase highlighting key vehicle models
Modular sections: SUVs, trucks, Hilux, Land Cruiser
Conversion types: security, tour, field-ready setups
Africa-focused branding and CTA blocks
Fast-loading, scalable structure with clean user navigation

Problems Solved

Confusing product presentation and weak user flow
No mobile support or structured navigation
Low inquiries due to poor CTA placement
Difficult content updates and weak scalability

Client Benefits

Clear conversion journey with categorized CTAs
Improved brand trust through Africa-centered messaging
Higher user engagement and discoverability
Flexible layout for future regional and product expansion

Strategic Highlights

Scalable structure for B2B and B2G growth
Purpose-built (not template-based) for business clarity and UX logic
Future-ready for CMS, CRM, and dealer locator integration

Best Fit For

Automotive groups and distributors
Government fleet suppliers
African/Middle Eastern brands scaling regionally

GO-Globe Statement

“Your Profit, Our Priority” – this project proves that structure-driven design drives visibility, trust, and inquiries.

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