Did you know four in 10 MENA nationals watch online videos daily and the Middle East and North Africa (MENA) region is ranked second in the world by several daily YouTube video views with more than 310 million views? More than two hours of YouTube videos are uploaded in the MENA region every minute. Check our infographic on "Online Video Consumption Trends in the Middle East" for the latest statistics.
Four in 10 MENA nationals watch online videos daily and three in 10 listen to music online every day (42% and 31%). One in 10 watch films online daily (12%)
The Middle East and North Africa (MENA) region is ranked second in the world by number of daily YouTube videos views at more than 310 million
Two hours of YouTube videos are uploaded in the MENA per minute
Why Video Consumption Trends Are Important For Today’s Business Strategy
As video marketing is rapidly growing, videos are a part of our business strategies. They are the most vital source of getting the attention of the target audience faster than images and text. So, by understanding today's trending content, businesses can create strategies on how their target audience consumes content.
Moreover, video consumption trends can increase engagement as people prefer shorts more than reading a lengthy article. Videos are powerful tools for business, Whether it's a product demo, client testimonials, or educational content. Also, videos are more shareable on social media which may increase the traffic on a company's website.
Additionally, businesses that invest in video production and optimize content with SEO services can achieve higher rankings. As Google prioritizes SEO-optimized content, using relevant keywords, engaging thumbnails, and accurate descriptions ensures it will appear on search results. So, these optimized videos are helping businesses to build trust and build emotional connections with their audience.
Also, incorporating business videos into a business strategy by investing sufficient amounts in its SEO can maximize its profit. Video consumption trends offer a creative way to highlight its products, services, and even behind-the-scenes stories to boost trust. However, our SEO services for videos set you apart from others and boost visibility through search engines.
Popular Online Video Consumption Trends In Mena - Infographics
Infographic by GO-Globe Web Design
Online video consumption is rapidly growing, specifically in the Mena region, and shapes the way that audiences engage with the content. So, some of the following trends are mentioned.
1: Short-Form videos - Reels
Short-form videos such as Instagram and TikTok reels and YouTube shorts are taking over the land in Mena. Because viewers prefer quick entertainment shorts that deliver quick information in a minute. So, this trend reflects the busy lifestyle of many users in the region, where mobile phones are the primary source of video consumption.
2: Live streaming popularity
In recent years, live streaming has gained significant popularity, specifically on the platforms like Instagram, Facebook, and TikTok. People are enjoying real-time interaction with the people or brands they have been following for decades. Also, it will have Q&A sessions, product launches, and live events for brand awareness.
Businesses prefer live-streaming video consumption trends to build stronger connections with the local audience.
3: Informative content
Educational videos, tutorials, and how-to guides are highly engaging in the Mena region. Audiences prefer content that provides knowledge, and tips or teaches new skills. So, this trend opens the opportunity for businesses to make themselves industry experts by producing valuable content.
4: Rise of Mobile viewing
Mobile devices are the popular way to consume videos in the Mena region. As mobile devices and internet access are affordable, large audiences prefer mobile views. Businesses are mostly creating videos that are mobile-optimized so that more users engage with them. However, through our SEO services videos are optimized for different screen sizes so they can play even on a slower network.
Also, platforms like Facebook and YouTube are mostly accessed by mobile so businesses can make the most of video consumption trends through this format.
Percentage of Internet users who accessed online video in MENA
| Country | %age of Internet Users who assessed Video |
| Egypt | 68% |
| Lebanon | 50% |
| Morocco | 58% |
| Qatar | 75% |
| Saudi Arabia | 59% |
| UAE | 71% |
70 per cent of smartphone users in Saudi Arabia, Turkey, and the UAE watch videos on social networking websites at least once a week, compared to 65 per cent of the global average.
69% of respondents in the UAE indicated smartphones as being the preferred device for consuming video and 75% of UAE respondents reported using smartphones for daily video consumption.
79% of viewers in UAE consume short-form video content (run time of under ten minutes) on smartphones as compared to 70% on laptops and 35% on television.
The youngest adults (18-24) compared to the oldest adults (45+) are twice as likely to watch online videos daily.
Favorite Online Video Genres by Gender
| Genre | Men | Women |
| Sports | 37% | 5% |
| News | 32% | 24% |
| Documentaries | 22% | 18% |
| Drama | 20% | 26% |
| Fashion | 5% | 24% |
| Children/Family | 7% | 12% |
How GO-Globe Helps Businesses to Expand in Mena Video Consumption Trends
1: Custom video-focused website
GO-Globe offers businesses in Mena with custom websites that optimize for video integration. These custom-designed websites ensure fast loading times and smooth video playback, which improves user experience as well as engages viewers for a long time. Also, we understand Mena’s local audience video consumption patterns.
Through this, we’ll integrate features like mobile responsiveness and user-friendly user galleries. These features meet the region's high-demand video consumption trends and keep your business ahead of competitors. GO-Globe also integrates elements like interactive video menus and CTA. So, you can drive conversions and engagement rates.
2: Effective video content management system
GO-Globe advanced content management system (CMS) that simplifies the uploading and managing of video content. Our CMS strategies allow businesses to categorize, schedule, and upload videos effectively. So, our (CMS) ensures that content is relevant and fresh and reaches diverse audiences across Mena.
Additionally, this approach will meet the regional demand for relevant video materials and expand your business locally. Also, the (CMS) integrates with analytical tools that help to track video performance. Businesses can analyze user behaviour, watch time and engagement rates, and refine their strategies for maximum results.
3: SEO services for content optimization
GO-Globe provides specialized SEO services to help businesses rank higher in search results. People are searching for video-related queries, so by optimizing video titles, descriptions, tags, and trendy keywords, we’ll ensure maximum reach. Our team also takes deep analysis of video search trend insights to customize SEO Optimization strategies.
It helps businesses target specific audiences, improving visibility and driving traffic to their websites. Also, GO-Globe helps you to create video sitemaps and optimize video thumbnails. So, it helps businesses to increase the views of video content, which ensures businesses can grow on video consumption trends.
4: Flexible video streaming for smooth viewing
GO-Globe provides flexible options for smooth playback of videos across all devices and internet speeds. It will improve customer satisfaction as it automatically adjusts video quality based on the user network. So, this flexibility is designed to support Mena’s diverse audience, where connectivity may vary at different locations.
Additionally, by optimizing videos with our SEO services and different local times, your business can reach rural and urban areas. Also, GO-Globe integrates features like automatic video playback and personalized video recommendations. These additional features boost and retain customer Mena’s rapidly growing audience attention to your business.
5: Video analytics for refining strategies
GO-Globe allows businesses with detailed analytical tools to track user behaviours in real-time. This valuable information helps businesses to understand audience needs and improve their content strategies. These analytics include important metrics such as viewer demographics, engagement rates, viewing time, and popular video consumption trends.
This helpful data will help your business to understand Mena's unique video consumption patterns. We also integrate real-time analytics dashboards so that you can quickly respond to trends and other strategies. So, it will ensure that your content remains relevant, engages viewers, and keeps growing in Mena’s competitive market.
