Online Shopping Trends Middle East - Statistics and Trends

Created: Sep 29, 2015

Updated: June 19, 2024

Online shopping in Middle East is growing and 72% of Middle East online consumers made their first online purchase within the past two years. Check out our infographic "Online shopping trends in Middle East" for the latest online shopping statistics and facts in Middle East.

Online Shopping Trends Middle East

Infographic by GO Gulf Web Design

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72% of ME consumers made their first online purchase within the past two years.

63% of ME consumers are willing to pay for same-day delivery.

53% of ME consumers prefer in-store shopping as they can “see, touch and try” the products.

62% of global vs 75% of ME consumers believe that their interactions with brands on social media result in them purchasing more from their favorite brands.

40% of Middle East consumers have concern about the security of online shopping.

UAE e-commerce industry is estimated to reach $10 billion (Dh36.7 billion) in value by 2018.

According to a MasterCard, the UAE is leading the e-commerce revolution in the Middle East with five in 10 people shopping for goods and services on the Internet.

85% of online consumers in Middle East would rather pay cash on delivery, while only 15% opt to use their credit or debit card.

26-35 year-old in Middle East make up at least 42% percent of online buyers.

Competitive pricing and better deals (60 per cent) were found to be key motivations for users shopping online, while convenience (56 per cent) was also a key factor.

The adoption of mobile e-commerce in the UAE is second only to China, with close to 60 per cent of UAE users buying something with their smartphones in the past 12 months, according to PayPal.

42% of Middle East respondents agree that the ability to check other stores or online stocks would improve the shopping experience.

Almost a third (31 per cent) of all online shoppers said that they have spent 11-50 per cent of their purchases on cross-border; with 12 per cent said that 51-100 per cent of their shopping were cross-border.

The top motivating factors to shop cross-border are: free shipping (selected by 49 per cent); safe ways to pay (49 per cent) and items, which are not available locally (39 per cent) — while they concerned that delivery/shipping costs (chosen by 49 per cent); identify theft/fraud (47 per cent) and difficulty that the item would not be as described (42 per cent); are the top barriers, which may prevent online shoppers from purchasing from overseas websites.

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