Nigerian Shopify Superstars

Created: Aug 01, 2023

Updated: June 13, 2024

Nigerian Shopify Superstars: Secrets of High-Performing Stores Revealed

Starting an online business has become increasingly popular, and Shopify has emerged as one of the leading e-commerce platforms for entrepreneurs in Nigeria. With its user-friendly interface and powerful features, Shopify offers a great opportunity for aspiring business owners to build a successful online store. In this article, we will explore the essential steps to run a thriving Shopify store in Nigeria and achieve long-term success.

Understanding Shopify and E-commerce in Nigeria

Before diving into the nitty-gritty of setting up a Shopify store, it's crucial to understand how e-commerce operates in Nigeria. Familiarize yourself with the local market, consumer behavior, and popular product categories. Conduct thorough research to identify gaps in the market that your store can fill, and ensure that your chosen products have a demand in Nigeria.

Choosing the Right Products to Sell

Selecting the right products is the foundation of a successful Shopify store. Analyze market trends, identify evergreen products, and consider the competition. Aim for a product niche that aligns with your interests and passion to maintain enthusiasm and dedication throughout your entrepreneurial journey.

Setting Up Your Shopify Store

Creating a Shopify store is a straightforward process. Choose an attractive and responsive theme that complements your brand identity. Customize your store's appearance and layout to create a visually appealing and user-friendly experience for your customers.

Designing Your Store for Success

The design of your Shopify store plays a significant role in attracting and retaining customers. Optimize your store's layout, use high-quality images, and ensure smooth navigation. A well-designed store can significantly impact the overall shopping experience.

Implementing Effective SEO Strategies

Search Engine Optimization (SEO) is essential for driving organic traffic to your Shopify store. Conduct keyword research specific to the Nigerian market and integrate relevant keywords into your product descriptions and blog posts. Create compelling meta titles and descriptions to enhance your store's visibility on search engines.

Utilizing Social Media Marketing

Social media platforms are powerful tools for promoting your Shopify store. Engage with your audience, share valuable content, and run targeted ad campaigns. Leverage the popularity of platforms like Instagram, Facebook, and Twitter to boost brand awareness and increase sales.

Leveraging Influencer Marketing

Influencer marketing has gained immense popularity in recent years. Collaborate with influencers who have a significant following in Nigeria to endorse your products. This can greatly expand your reach and credibility among potential customers.

Providing Exceptional Customer Service

Superior customer service is crucial for building trust and loyalty. Respond promptly to customer inquiries and address any issues or concerns professionally. Happy customers are more likely to recommend your store to others, contributing to positive word-of-mouth marketing.

Handling Payments and Shipping

Ensure that your Shopify store offers a variety of secure payment options that are popular in Nigeria. Additionally, set up reliable and efficient shipping methods to deliver products to customers promptly. Transparency in shipping costs is essential to avoid any surprises for your customers.

Monitoring and Analyzing Store Performance

Regularly monitor the performance of your Shopify store using analytics tools. Track website traffic, conversion rates, and customer behavior. Use this data to identify areas of improvement and make data-driven decisions to optimize your store's performance.

Dealing with Challenges and Competition

Running a successful Shopify store comes with challenges. Stay prepared to face competition and be adaptable to changing market trends. Continuously improve your products and marketing strategies to stay ahead in the game.

Scaling Your Shopify Store

As your store grows, consider expanding your product range and marketing efforts. Explore collaborations and partnerships to reach a broader audience. Scaling your Shopify store requires strategic planning and a willingness to take calculated risks.

Embracing Innovation and Trends

The e-commerce landscape is ever-evolving. Keep an eye on industry trends and technological advancements. Embrace innovation and be open to incorporating new ideas and features to provide an exceptional shopping experience.

Nigerian Shopify Superstars: Facts and Figures


Infographics by GO-Globe Nigeria

  • There are 1,336 live Shopify stores in Nigeria.
  • There are 5 Shopify Plus stores in Nigeria.
  • Here is the breakdown of industry verticals for Shopify stores in Nigeria:
  1. 33.5% of Shopify stores in Nigeria sell Apparel products.
  2. 18.0% of Shopify stores in Nigeria sell Beauty & Fitness products.
  3. 9.8% of Shopify stores in Nigeria sell Home & Garden products.

Social Media Usage on Shopify Stores in Nigeria

  • Instagram is used by 46.6% of Shopify stores in Nigeria.
  • Facebook is used by 31.1% of Shopify stores in Nigeria.
  • Twitter is used by 15.0% of Shopify stores in Nigeria.

Contact Information On Shopify Stores in Nigeria

  • 46% of Shopify stores in Nigeria have an email on their website
  • 32% of Shopify stores in Nigeria provide a phone number on their website
  • 8% of Shopify stores in Nigeria provide their WhatsApp details on their website

Number of Employees for Shopify stores in Nigeria

  • 97.7% of Shopify stores in Nigeria have Unknown employees.
  • 1.0% of Shopify stores in Nigeria have 1 - 9 employees.
  • 0.5% of Shopify stores in Nigeria have 10 - 24 employees.

Top Shipping Carriers For Shopify Stores in Nigeria

  • 2.2% of Shopify stores in Nigeria ship by UPS.
  • 1.8% of Shopify stores in Nigeria ship by FedEx.
  • 1.3% of Shopify stores in Nigeria ship by USPS.

Top-level Domain Distribution For Shopify Stores in Nigeria

  • 78.4% of Shopify stores in Nigeria have a .com domain.
  • 5.6% of Shopify stores in Nigeria have a .ng domain.
  • 3.9% of Shopify stores in Nigeria have a .store domain.

Provinces With The Most Shopify Stores in Nigeria

  • 726 Shopify stores in Nigeria are based in Lagos.
  • 142 Shopify stores in Nigeria are based in Federal Capital Territory.
  • 33 Shopify stores in Nigeria are based in Rivers.

Top Shopify Stores in Nigeria

Top Shopify Apps in Nigeria


Running a successful Shopify store in Nigeria demands dedication, creativity, and a deep understanding of the local market. By following the steps outlined in this article, you can establish a robust online presence and increase your chances of achieving long-term success. Remember, consistency, perseverance, and a customer-centric approach are the keys to thriving in the competitive world of e-commerce.

Frequently Asked Questions (FAQs)

Q1: How much does it cost to set up a Shopify store in Nigeria?

A: The cost of setting up a Shopify store in Nigeria varies depending on the plan you choose. Basic plans start at a reasonable monthly fee, while more advanced plans with additional features may cost more.

Q2: Can I sell internationally from my Shopify store in Nigeria?

A: Yes, Shopify allows you to sell internationally. You can set up shipping options and payment gateways to cater to customers from different countries.

Q3: How long does it take to launch a Shopify store?

A: With the user-friendly interface of Shopify, you can set up a basic store in a matter of hours. However, customizing your store and adding products may take longer depending on your requirements.

Q4: Do I need technical expertise to manage a Shopify store?

A: No, Shopify is designed to be user-friendly, and you don't need extensive technical knowledge to manage your store. The platform provides plenty of resources and support to guide you through the process.

Q5: Can I change my Shopify store's theme after it's live?

A: Yes, you can change your store's theme at any time. Shopify allows you to switch themes without losing your store's content and products.

Blog Partners

© 2005 - 2024 GO-Globe ™ | CUSTOM DEVELOPMENT. All rights reserved.
This site is protected by reCAPTCHA and the Google
Int'l. Web Design
Int'l. Logo Design
Int'l. SEO
Int'l. Ecommerce