Did you know that 90% of all media interactions are screen based and more than 70% of digital users access internet across multiple devices. 84% of marketers surveyed feel that a comprehensive cross-device marketing strategy is essential for the success of their online business. Check out our infographic for latest Multi Device Content Consumption statistics and trends.
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Average time spent on devices used in average day
| Smartphone | 170 |
| Computer | 120 |
| Tablet | 75 |
Multi Screen Content penetration by Age
| 18-24 | 67% |
| 25-49 (Men) | 78% |
| 25-49 (Women) | 80% |
| 50+ | 62% |
90% of multiple screen users use multiple screens sequentially to accomplish a task over time.
67% of multiscreen shoppers start shopping on one device and continue on another.
Top Activities Performed When Sequentially Screening Between Devices
| Browsing the Internet | 81% |
| Social Networking | 72% |
| Shopping Online | 67% |
| Searching for Info | 63% |
| Managing Finances | 46% |
| Planning Trip | 43% |
| Watching Online Videos | 43% |
Cross Screen Behavior by Content Categories
| Content Category | PC | Tablet | Smartphone |
| Games | 15% | 24% | 61% |
| Health | 50% | 5% | 45% |
| Retail | 47% | 14% | 39% |
| Social Media | 28% | 11% | 61% |
| Radio | 5% | 16% | 79% |
| Weather | 31% | 9% | 60% |
| News | 55% | 6% | 39% |
| Sports | 56% | 6% | 38% |
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