Did you know 78% of global internet users access the internet via mobile devices and nearly 85 percent of internet usage will be mobile by 2028. There is a big shift in mobile vs desktop internet usage. In the era it appears that almost everyone is constantly engrossed in their smartphones. How much of our online activity actually takes place on mobile devices compared to desktop computers?
According to a report from Statista, global mobile internet usage has surpassed desktop usage while doing maths for mobile vs desktop usage. Surprisingly mobile devices now make up over 60% of all internet traffic worldwide. This trend is expected to persist as more individuals acquire smartphones and tablets.
Check out our infographic for comparison between mobile Vs desktop internet usage and latest statistics and trends.
Infographic by GO Globe Hong Kong Web Design Company
Statistics: Mobile vs Desktop Internet Usage
Estimated Global mobile data traffic (in exabytes per month)
| Year | Traffic (in exabytes per month) |
| 2020 | 30.6 |
| 2021 | 77 |
| 2022 | 86 |
| 2023 | 98 |
| 2024 | 115 |
Globally, internet traffic generated through internet usage via mobile phones has only increased since 2020. Internet traffic went from 30.6 exabytes per month to 77 exabytes per month to 86 exabytes per month to 98 exabytes per month in the years 2020, 2021, 2022, and 2023 respectively. Currently, internet traffic is at 115 exabytes per month for the year 2024.
Global internet usage via smartphone and tablet devices has left internet usage via desktop in the dust for the first time. Mobile devices and such constitute a whole 72% of internet usage all over the world whereas desktop is lodged at 28%.
65% of all digital media time is now consumed on smartphones and tablet devices, whereas desktops are responsible for just 35% of all time spent on digital media. This is a significant shift in mobile vs desktop internet usage.
Share of content category Mobile vs Desktop Internet Usage Time
| Content Category | Mobile Devices | Desktop |
| Portal | 69% | 31% |
| Business/Finance | 58% | 42% |
| Entertainment/News | 51% | 49% |
| Health Information | 46% | 54% |
| News / Information | 44% | 56% |
| Sports | 39% | 61% |
| Retail | 38% | 62% |
| Lifestyle | 36% | 64% |
| Personals | 23% | 77% |
| Social Networking | 21% | 79% |
| Online Gaming | 12% | 88% |
| Photos | 8% | 92% |
| Maps | 6% | 94% |
From the above-given bar chart, we can see an open comparison of mobile vs desktop internet usage for different content creation platforms. While there is no doubt that mobile internet usage increasing, internet usage via desktop is leading the race.
Mobile phones and smart devices such as tablets provide people with ease and convenience. However, people still prefer using the internet through desktop computers. This might change in the coming future as technology is making more advancements, turning user experience more efficient and friendlier with better specs.
In 2024 alone, marketing and advertisements on mobile have risen to 85%, zeroing in on the big shift from desktop towards mobile platforms.
Mobile advertising spend has surged to 85%, highlighting the significant shift towards mobile platforms for digital marketing in 2024 .
Mobile vs. Desktop Traffic:
Let's get down to brass tacks. As of April 2024, a whopping 60.28% of all website traffic originates from mobile devices . That's a staggering number, and it's only going up. Report on Statista tells us a similar story – 95.8% of users access the internet via mobile phones, compared to 62.9% using desktops [thriveagency.com]. This global trend is undeniable, with mobile firmly in the driver's seat.
However, the story gets more nuanced when we consider regional variations. Africa, for instance, boasts the highest mobile internet traffic share at 69.13%, highlighting the continent's leapfrogging of traditional desktop adoption . This trend underscores the importance of tailoring content and user experience based on geographical demographics.
Regional Variations and Geographical Demographics
But, like every good story, there is a plot twist. We look at the regional variations in internet usage, for example, Africa adds up to 69.13% of mobile internet traffic to global usage, showcasing how the entire continent vaulted over traditional desktop usage.
While the global shifting trend is important in itself, it understates the value of tailoring content and user experience based on geographical demographics.
The Future of Mobile vs Desktop Internet Usage
Mobile vs desktop internet usage is expected to converge in the upcoming years. Tablets, iPads, foldable mobiles, and such hybrid gadgets are blurring the lines between traditional internet usage and the more modern usage of the internet.
Additionally, we can see the potential for better and better web experiences on mobile devices, which are optimized and efficient leading to better user experiences, making it a game changer for mobile devices.
The 21st century dawned and with it came a new era of technological reforms and revolutions. The way we, as people, interact with the internet has been severely altered. The whole purpose of studying mobile vs desktop internet usage is to understand the statistics and trends, so we, as individuals, businesses, content creators etc, can make informed decisions.
In this ever-evolving and constantly changing digital world, we understand, make decisions for the better, and embrace the changes to create a more connected and accessible, one swipe at a time.
Mobile versus Desktop Internet Usage; A Detailed Analysis
The Era of Mobile Technology
In the ten years there has been a significant change in how we engage with the online world. The widespread use of smartphones and tablets has brought about an era where accessing the internet is easier than ever right at our fingertips. This shift towards technology has had significant impacts on individuals and businesses alike.
Important Data and Patterns
Global Mobile Internet Usage: Currently, a substantial percentage of the worlds population connects to the internet through devices. This number has been steadily rising due to factors like affordable smartphones and enhanced network infrastructure.
The Priority on Mobile Devices: More and more consumers now prefer browsing the internet on their gadgets. This shift in mindset towards prioritizing usage has compelled businesses to tailor their websites and apps to meet the specific needs and preferences of mobile users.
The Reign of Smartphones: Smartphones have become the go to choice for accessing the internet on the go. Their versatility, convenience and advanced features have made them essential for activities such, as socializing, shopping, gaming and entertainment purposes.
The Influence of Social Media: Social networking sites such as Facebook, Instagram and TikTok have had an impact on the growth of mobile internet usage. Their user friendly interfaces and captivating content have made them extremely popular among smartphone users.
The Surge in Mobile Gaming: The mobile gaming sector has seen an expansion in recent times driven by the development of top notch games and the enhanced capabilities of mobile devices. Mobile gaming has emerged as a revenue generator for the gaming industry.
Implications for Businesses
The transition to internet usage has presented businesses with both opportunities and challenges. To thrive in today’s environment, it is crucial for businesses to embrace a mobile first approach. This involves creating websites and apps that are optimized for devices delivering a seamless user experience and utilizing mobile marketing platforms.
Key Considerations for Businesses
Responsive Website Design: Ensure your website is responsive and visually appealing across all screen sizes.
Mobile App Creation: Explore developing an app to offer customers a personalized and interactive experience.
Mobile Marketing Strategies: Make use of channels, like SMS marketing, app notifications and mobile advertising tailored for mobile users.
Explore Mobile Analytics: Monitor the performance of your website and app by utilizing mobile analytics tools to gain insights into user engagement.
Incorporate Mobile Payment Solutions: Enhance user experience by providing mobile payment methods to streamline transactions.
Conclusion
In comparison of mobile vs desktop internet usage, the mobile is on winning side. Mobile internet usage is on the rise and is showing no signs of slowing down. This trend has major implications for businesses and marketers. If you want to reach your target audience, you need to make sure that your online presence is optimized for mobile devices. However, still there are usage of both. If you are seraching for your business, remmeber to keep in mind that mobile usage has increased now a days.
FAQs
Q1. What distinguishes internet usage on desktops and mobile devices?
While desktop internet usage requires connecting to the internet via a desktop computer, mobile internet usage involves using gadgets like smartphones or tablets to browse online.
Q2. Why is there an increase in the use of mobile internet?
The following causes are responsible for the rapid growth of mobile internet usage:
Smartphone affordability: As the cost of smartphones has decreased, a greater number of people can now buy them.
Improved network infrastructure: Device internet access is now more convenient thanks to advancements in mobile network technology.
Portability and convenience: Mobile devices are incredibly portable. maybe conveniently used anywhere to access the internet.
Q3. What effects does the shift to mobile internet use have on businesses?
The development of mobile internet usage has different implications for businesses, such as:
Mobile website optimization: To improve user experience, businesses need to make sure their websites are optimized for mobile devices.
Mobile application development: By creating mobile applications, companies may offer a user experience and successfully interact with their target audience.
Marketing: Companies must utilize mobile marketing channels, such as SMS promos, push notifications for mobile apps, and mobile advertisements.
Mobile analytics: Monitoring usage data is essential for deciphering user behavior and optimizing marketing tactics.
