Mobile internet users in China are growing. In 2013, around 78.5% of the Chinese internet population was using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access the internet several times a day.
Estimated Number Of Mobile Internet Users In China
|
Year |
Total Internet Users |
Mobile Internet Users |
% Of Total Internet Users |
| June 2013 |
590.56 |
463.76 |
78.5% |
| June 2012 |
537.60 |
388.25 |
72.2% |
| June 2011 |
485.00 |
317.68 |
65.5% |
| June 2010 |
420.00 |
276.78 |
65.9% |
Mobile Internet Users' Demographic
By Gender
|
Gender |
%age |
| Male |
56.6% |
| Female |
43.4% |
By Age
The majority of mobile phone users and internet users in China (73.3%) are 18 to 35 years of age; 13.0% of all users are over the age of 40.
| Age Group |
%age |
| Below 18 |
3.7% |
| 18-24 |
21.3% |
| 25-30 |
31.5% |
| 31-35 |
20.5% |
| 36-40 |
10.0% |
| 41-50 |
10.4% |
| Over 50 |
2.6% |
By Education
| Education |
%age |
| Below Middle School |
1.1% |
| Middle School |
3.3% |
| High School |
10.4% |
| Junior College |
24.4% |
| Bachelor |
51.5% |
| Post-graduate and above |
9.3% |
By Occupation
| Occupation |
%age |
| Junior employees |
18.5% |
| Technicians |
17.7% |
| Students |
16.1% |
| Junior management |
14.4% |
| Senior & top management |
11.1% |
| Freelancers |
9.2% |
| Civil servants |
6.1% |
| Business owners and self-employed people |
3.7% |
Internet Usage by Device Type
| Device | %age |
| Mobile phone | 78.5% |
| Desktop | 69.5% |
| Laptop | 46.9% |
Estimated Revenues of Chinese Mobile Internet Market ( In Billion Yuan)
| Time Frame |
Revenue (Billion Yuan) |
| Q2-2013 |
24.2 |
| Q1-2013 |
20.0 |
| Q4-2012 |
18.5 |
| Q3-2012 |
16.7 |
| Q2-2012 |
14.1 |
| Q1-2012 |
11.6 |
| Q4-2011 |
9.9 |
| Q3-2011 |
7.9 |
| Q2-2011 |
6.5 |
| Q1-2011 |
5.7 |
Shares of China Mobile Internet Market Segment (Q2-2013)
| Market Segment |
%age |
| Mobile Shopping |
38.5% |
| Value-added Services |
36.1% |
| Mobile Games |
12.1% |
| Mobile Marketing |
10.2% |
| Mobile Search |
3.2% |
Mobile Internet Usage Frequency
| Frequency |
%age |
| Many times a day |
71.9% |
| Once a day |
14.2% |
| Twice a month |
1.6% |
| Once or twice per week |
3.7% |
| Uncertain |
8.7% |
Time Frames of Mobile Online Activity
| Location |
%age |
| Waiting for transport |
54.2% |
| While commuting |
47.3% |
| At home after work |
46.6% |
| Break time at the workplace |
39.4% |
| Outing |
32.3% |
| Shopping |
13.1% |
Top Activities Of Mobile Internet Users In China
|
Activities |
%age |
| Instant messaging |
85.7% |
| Search |
69.9% |
| Online news |
67.6% |
| Online music |
52.6% |
| Microblogging |
49.5% |
| Online literature |
43.9% |
| Social networking |
42.2% |
| Online games |
34.8% |
| Online videos |
34.4% |
|
27.3% |
|
| Online shopping |
17.1% |
| Online payment |
16.5% |
| Online banking |
15.6% |
| Travel booking |
7.5% |
| Group shopping |
6.8% |
Check out our latest infographic – “Mobile Internet Usage In China – Statistics And Trends” to learn more about the growth of the mobile phone industry and internet users in China
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