Unlocking the Potential of Mobile Commerce in China

Here’s a quick look at how mobile commerce fares in China, and what percentage of shoppers are using smartphones and tablets to shop at online stores. 81% of Chinese internet users access mobile internet services, as compared to 74.5% in 2012. Given that, it’s clear why China is making quick strides in the m-commerce market.

Take a look at our infographic, “Mobile Commerce In China”, to understand m-commerce trends in this part of the world. We’ve researched Year-on-Year (YOY) growth stats, usage of m-commerce apps, most-popular mobile payment methods and much more for you. Go ahead and check out our informative infographic for a one-glance-view of Chinese m-commerce!

M-commerce market size and annual growth (trade size, billion Yuan)

In 2013, m-shopping registered 165.4% YoY growth as compared to 35.7% of PC-shopping.

Year	Size	Growth
2017	998.47	39.4%
2016	716.25	44.6%
2015	495.31	54.6%
2014	320.34	91.1%
2013	167.64	165.4%

Mobile Shoppers in China

50% of China’s mobile shoppers are aged between 24 and 30.

By Sex

Male	58%
Female	42%

69% of Chinese consumers (versus 46% of US consumers) have purchased a product or service through their smartphones.

Monthly Estimates Of Activity And Usage Times Of Top Mobile Shopping Apps

	Active accounts (million)	Average using times (monthly)
Taobao	119.09	9.3
JD	26.59	4.3
Tmall	24.49	3.6
Vipshop	8.56	5.8
Suning	5.12	2.6

During Singles Day, mobile devices accounted for 15% of sales on Alibaba, to the tune of $877 million. This figure has gone up 455% from $158 million last year. In terms of order numbers, 21% came from smartphones and tablets, a big increase from 5% in 2012.

4 out of 5 mobile purchases on Taobao platforms are made via iPhones and iPads

Purchases made via mobiles are paid 67 seconds faster than purchases made through PCs

In China, the most-used mobile payment solutions are SMS payment, mobile web payment, and mobile app payment.