Your website must be backed up. On top of everything else, major breaches might result in the loss of critical and personal consumer data. Also, it might be highly expensive and time-consuming to restore. Regular website maintenance, including data backups is critical for any ecommerce business.
Because most businesses update their websites daily with fresh content, data backups should be performed on a regular basis. It should be kept apart from the rest of the items in the room. It is also advisable to perform different instances. You'll be highly safe if something happens to your primary backup.
When something needs fixing, you patch it up. This is why you should always keep an eye out for suggested updates and patches with your security software. Ecommerce websites are at a high risk of cyber-attacks, and hackers will aim for weaknesses in your security.
Downloading patches when available will make sure your security stays strong. If you use any hosted software from a third-party provider, too, this must also get regularly patched and updated. If you use a SaaS product, keeping the product patched and updated is off your plate. Pay attention to your provider’s SaaS customer service emails, and make sure they’re fulfilling this part of their duties.
If you use the same password for multiple accounts or use passwords that are "weak," you leave yourself open to attack from hackers. If a hacker is able to decipher your passwords, they will have access to all of your sensitive accounts, including your social media accounts, bank accounts, emails, and other accounts that contain private and confidential information about you.
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Website Maintenance: Securing and Enhancing Digital Presence
Regular website maintenance involves periodic reviews and updates to ensure the website functions smoothly, remains secure, and keeps pace with technology and security threats. GO-Globe aids in updating, patching, and optimizing the site’s performance for better user engagement and rankings on SERPs. A business can safeguard its digital assets by enhancing the ability to compete in the competitive digital marketplace.
How GO-Globe Ensures Your Website Remains Competitive Through Proactive Maintenance
It is no easy feat to maintain an edge over competitors in today’s swift digital landscape. To keep up, it is more than occasional changes to the website or creating attractive designs to grab the attention of the users. Your website, like humans, needs continuous care. Strategic improvements with a proactive maintenance approach can help businesses remain competitive. GO-Globe takes website maintenance to the next level, ensuring your business is adaptive to trends, user demands, and technological advancements.
Importance of Proactive Website Maintenance for Business
Similar to a physical store, a website is a digital place to buy a product or avail a service. The website is an interactive customer touchpoint. To stay abreast, a business needs to have a fresh, functional website aligned with customer’s expectations. GO-Globe’s website maintenance ensures your website is not only secure but also user-friendly.
Regular Updates and Performance Optimization
It is essential to keep your website software up-to-date. If your website is made on WordPress, Shopify, or HubSpot, it needs regular updates to stay secure and effective. They rely on Content Management Systems (CMS) and third-party plugins and tools. Page loading speed is another factor of the UI and SEO rankings on SERPs. GO-Globe optimizes the website’s speed while enhancing performance to deliver a seamless experience to the user.
SEO and Content Relevance
Google Search’s core updates for websites were released on 11 November 2024. These updates included the traffic drop in the Search Console, changes in ranking on SERPs, and other modifications. Due to these rapid changes in search engine algorithms, GO-Globe just doesn’t focus on technical upkeep. GO-Globe does content audits and monitors the keywords very closely. They ensure your content remains SEO-optimized and relevant to your target audience.
GO-Globe identifies outdated content, and broken links and brings opportunities for fresh and high-value content. Meanwhile, they monitor the primary as well as secondary keywords to make strategic adjustments for the website's ranking. Thus, the continuous efforts help websites to stay ahead as well as rank higher in the SERPs.
User Behavior Insights and Data-Driven Website Improvements
A competitive website isn’t only comprised of layout, products, designs, or content. But one crucial part of it is your audience. As a part of website maintenance packages, GO-Globe analyzes all the KPIs. It reviews and analyzes the website traffic, demographics, conversion, bounce rate, and user behavior. Tools like Google Analytics integrated with the website help take customer-centric measurements get insights to improve ROI, and measure CRM, POS, and other first-party data sources.
GO-Globe detects opportunities for optimization. If data indicates bottlenecks in the conversion process, GO-Globe makes necessary adjustments to improve the performance. On the contrary, the website experience is enhanced through user feedback. Reviews and mentions on Google or other social platforms help make informed decisions to improve the features or content on the website.
Website Maintenance Statistics & Infographics
| Backups of your website. | |
| data loss or a disaster (natural, human error or a malicious attack) can cripple your business. | · 42% of medium-sized businesses and 30% of large businesses (250+) admitted that they kept no off-site backups |
| Maintain security patches. | · 80% of companies who had a data breach or a failed audit could have prevented it by patching on time or doing configuration updates |
| · 20% of all vulnerabilities caused by unpatched software are classified as High Risk or Critical | |
| · 18% of all network-level vulnerabilities are caused by unpatched applications – Apache, Cisco, Microsoft, WordPress, BSD, PHP, etc | |
| · 58% of organizations run on ‘legacy systems’ – platforms that are no longer supported with patches but which would still be too expensive to replace in the near future | |
| · 57% who experience a data breach are due to poor patch management. |
| Secure Your Passwords | |
| • Every 11 seconds, a business falls victim to ransomware. | |
| • 90% of internet users are concerned about having their passwords compromised. | |
| • Over 80% of data breaches are due to poor password security. | |
| • More than 60% of workers use the same password for their job and personal apps. | |
| • 50% of people use the same password for all their logins. | |
| • “123456” is the most common password in the world. | |
| Importance of SSL in Website | |
| · modern SSL market comprises 49 types of technologies | |
| · 56% of businesses fully encrypted their internet traffic in 2020 | |
| · Approximately 3.8 million encrypted threats happened in 2020 | |
| · 75% of CIOs worry about security risks associated with the use of SSL/TLS keys and certificates | |
| · There was a 167% increase in HTTPS websites hosting malicious content between Q2 2018 and Q2 2019 | |
| Hosting Impact on Website | · 61 percent of all infected WordPress websites feature an out-of-date version. |
| · From the 117,000 hacked sites, 41% where hacked via their hosting provider. | |
| · Wordfence found that 2,800 malicious WordPress login attempts attacks per second targeting WordPress websites. | |
| · 52% of attacks happen because of outdated plugins. | |
| Outdated website = Reputation risk | 75% of people base a company’s credibility by how their website looks, feels, and responds to the user journey. |
| Design that differentiates. 59 % of global consumers crave beautiful design over simplicity. | |
| 94% of people won't trust an outdated website | |
| 70% of people pay attention to bulleted lists | |
| One second delay in your site speed can lead to a 7% reduction in conversions | |
| Benefits of updating a website | Website redesign can help the company to generate 30% more business. |
| Website redesign and new technology that comes with it can double your traffic and revenues | |
| Better UI/UX improves customer satisfaction leading to more sales | |
| Responsive Web Design can increase the traffic by 30% |
Conclusion
It is essential to regularly maintain your website to protect your business's online presence and ensure ongoing performance enhancement. Routine upkeep not just safeguards against data loss and cyber threats, but also enhances the operational efficiency and search engine rankings of your website.
By giving updates, backups, and security patches priority, you maintain the security, usability, and competitiveness of your site. Taking a proactive stance on website maintenance can greatly decrease risks and improve user satisfaction, ultimately leading to the success of your business. Don't forget, taking care of your website involves more than just fixing issues – it also requires continuously seeking improvement, implementing strategic changes, and staying ahead of digital advancements. Maintain a strong and active online presence by consistently taking care of your website.
