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A look at what do people do online?

Created: Feb 27, 2012

Updated: Dec 17, 2024

Do you realize how much time you are online? Well, you are not the only one. The internet has become a significant part of our lives, altering how we communicate with one another, work, and entertain. In 2024, we are investing more time than ever in the digital world. We should now go through an amazing journey to understand the greatest masterpiece our population has been creating using the internet. We are now a virtual nation, and the internet has become an amusement platform for our school and workplace in 2024.

This article explores what do people do online,including social media, e-commerce, streaming, and gaming, while showcasing how GO-Globe leverages user behavior insights to optimize digital strategies for businesses.

The Rise of Social Media

Social media continues to be the most important online activity. Giving Empire is the most popular online platform worldwide. Social media such as Facebook, Instagram, TikTok, and Twitter have many users worldwide. People also like to share with others, stay connected with family and friends, and acquire new and great things on the internet. It's like a virtual party that never stops!

Online Shopping: A Growing Trend

Online shopping has become the norm. Many people are keen on it because it is an easier and more choice-giving option. You can get anything and everything by clicking on your device within a few minutes, be it clothes, electronics, groceries, furniture, or other items. There might even be occasions when you are unaware of other things you need!

What do people do online -  Infographic  and Statistics

Global Online Advertising Spending

Infographic by -  GO-Globe

Streaming Services Lead the Way

Watching a film in a theatre has been dubbed movie night at home, especially by platforms like Netflix, Amazon Prime Videos, and Disney+. These services present a personalised stream of films, TV shows, and original series. Having a home theatre experience every day is now possible!

Gaming: A Thriving Pastime

Video games are no longer minimal options for diehard fanatics. They have fans from all over the world. Certain groups are about mobile gaming and esports, which means spending an extra two or three hours playing the games in one's house. It is a new kind of competition and fun!

Work-from-Home in Demand

The COVID-19 pandemic significantly affected online work activities, and during this period, we saw a boom in such activities. Today, many people connect through video conferencing tools like Zoom and Microsoft Teams. So, it's basically like an office inside your home!

Mobile Devices

Many individuals nowadays have made the internet portable. People can easily stay online through mobile devices like smartphones and tablets, continuously connecting them wherever they go. It is just as if the whole internet is available in your pocket.

Impact of AI and Automation

AI (Artificial intelligence) has modified how humans utilise the internet. Features like personalized recommendations, voice search, and chatbots might be new, but now they are necessary. Moreover, AI helps detect unsolicited activities and manage content abuse. The operandi stands along this line, such that it can be envisioned as a very intelligent companion for the Internet user!

Digital Divide

Even though the internet is confusing for many people, only some are allowed to use it similarly. The gap in access is the digital divide. It is based on such positives as one's income, the location of a person, and the highest level of education they have attained. There are several organisations, in their turn, contributing to solving the issue of the digital divide. In this sense, the final result is equal access to the digital technology everybody uses.

Statistical Overview of What do people do Online in 2024

Category Statistic Source
Social Media Usage 94.2% of internet users have social media profiles. SmartInsights, May 2024
Social Media Penetration 75% in Eastern Asia and 16% in Western Africa. SmartInsights, May 2024
E-commerce Growth The global e-commerce market is projected to reach $6.3 trillion in 2024. Statista, June 2024
Retail Sales Online 22% of all global retail sales will be online in 2024. Statista, June 2024
Streaming Services Usage 88% of U.S. internet users stream video content. Insider Intelligence, 2024
Gaming Industry The global gaming industry will generate over $210 billion in 2024. Newzoo, 2024
Mobile Gaming Share Mobile gaming accounts for 57% of the total global gaming market in 2024. Newzoo, 2024
Remote Work 39% of the U.S. workforce continues working remotely post-pandemic. Gallup, 2024
Mobile Internet Usage 60.9% of global internet traffic comes from mobile devices in 2024. Statista, 2024

This table summarises key trends and statistics on how people spend their time online in 2024.

How GO-Globe Analyzes What Do People Do Online to Enhance Digital Marketing Strategies

With the increased internet use, people's preferences have changed significantly. Nowadays, people prefer shopping online. They turn to social media platforms to share their updates with friends and family. Even Netflix and YouTube have replaced traditional televisions.

GO-Globe understands this shift and supports businesses by studying the behaviour of users. They analyse data to know what do people do online  and what they like. It helps them understand their preferences and latest trends. After gathering this data, they create content that appeals to the target audience.

Let's examine how GO-Globe aids companies in improving their digital marketing plans.

Tracking Online Activities

As many people prefer using online platforms for various purposes, GO-Globe examines their online behaviour and analyses what do people do online? Online shopping trend has become common in recent years. With a few clicks, consumers can buy nearly anything due to various e-commerce sites.They also evaluate how people engage with various online platforms, such as streaming services and social media networks, to get a clearer picture of modern online habits. GO-Globe assists companies by comprehending the preferences and requirements of online shopaholics.

Role of SEO Services in Marketing

For businesses to remain visible to their audiences online, search engine optimization is essential. The professionals at GO-Globe offer tailored SEO services that increase website traffic and performance.

Their process includes:

  • Keyword Analysis: Identifying popular search terms that potential customers use.
  • Content Improvement: Creating engaging and relevant content to keep users interested.
  • Technical Optimization: Enhancing website speed, navigation, and mobile compatibility.

SEO services not only improve search rankings but also help businesses build trust with their audience. GO-Globe integrates SEO into its strategies to deliver long-term results.

Turning Insights into Action

GO-Globe analyses the data insights to create marketing strategies according to the needs of customers.

Let’s see how they do it:

  • Social Media Focus: Nowadays, people turn to social media platforms for various purposes. Realising its importance, GO-Globe creates targeted ads to cater to the right audience.
  • E-Commerce Strategies: With online shopping growing every year, GO-Globe assists businesses in identifying customer needs and optimizing their platforms for better sales.
  • Mobile Adaptation: As mobile devices account for much of internet usage, GO-Globe ensures websites are fully responsive and user-friendly.

Keeping Up with Digital Changes

The online world evolves rapidly. Trends shift, and user behaviour changes over time. GO-Globe stays ahead by continuously monitoring these developments. Whether it’s adjusting strategies to match new social media habits or refining content for better engagement, they ensure businesses stay competitive.

With the help of GO-Globe’s customised SEO services and expertise in understanding consumer behaviour, businesses make it possible to grow in the competitive digital environment.

Conclusion

In 2024, we are getting online more than at any other time in history! The main reasons people will rely on the internet in 2024 are social media, online shopping, streaming, gaming, and working from home. As new technologies get integrated into our lives, too, our habits on the web change us. Besides mere internet usage, certain issues like privacy, the influence on our mental health and ensuring everybody has access to digital technology, are imperative points to reflect on.GO-Globe develops strategies by analysing what do people do online. Therefore, their solutions align with the expectations of the target audience. With their focus on data-driven solutions, businesses ensure to build stronger connections with their customers and achieve long-term success.

FAQs

1. What's the most popular online activity in 2024?

Social media remains the most popular online activity. This platform facilitates interactions with others, sharing updated news, and even learning new things.

2. How much time do people spend online each day?

The average time a person needs to spend online may vary from one person to the other. In the meantime, we do not have the number of minutes yet, yet it is true that a great number of people in the world spend a few hours each day online.

3. Which social media platforms are the most popular in 2024?

The most popular social media platforms include Facebook, Instagram, TikTok, and Twitter, just to name a few.

4. How did the COVID-19 pandemic change online behavior?

More and more people started working and learning from home. The more people used the Internet, the more popular it became, and it spread a lot during this time. Tools such as Zoom and Teams became very critical for virtual meetings and working together, as well.

5. What's the future of online activity look like?

As technology advances, the way we use the internet will change even more. AI and automation will play a bigger part in making our online experiences more fun and convenient, like recommending the most relevant items and filtering our content.

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