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The State of Global Mobile Internet Traffic – Statistics and Trends [Infographic]

April 4, 2017

Did you know that 80% of internet users now own a smartphone whereas 52.7% of the global mobile phone population has accessed the internet from their mobile phone and is expected to grow to 61.2 percent in 2018. Nearly 80% of social media time and 65% of Digital Media is consumed on mobile devices. Check out our infographic ” The State of Global Mobile Internet” for latest statistics and trends.

Global mobile internet traffic

Infographic by GO Gulf Website Design Company Abu Dhabi

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Estimated Mobile Internet Traffic as Percentage of Total Internet Traffic by Region

 

Region%age
Global49.73%
Asia65.1%
Africa59.49%
North America36.77%
South America36.09%
Oceania35.05%
Europe31.65%

70% of smartphone users use social media on their phones. 54% of Facebook users only use Facebook on their mobile device.

Mobile internet usage surpasses desktop for first time ever in October,2016 and

accounted for 51.3% of internet usage compared to 48.7% by Desktop

More than 56 percent of consumer traffic to top websites is now from mobile devices. Mobile devices now represent 65 percent of digital media time

Top content categories by time spent on Mobile devices

 

 Content Categories%age of time spent on mobile devices
Portals31%
Business/Finance42%
Entertainment49%
Health Information54%
News56%
Sports61%
Retail62%
Lifestyle64%
Personal77%
Social Networking79%
Online Gaming88%
Photos92%
Maps94%

Mobile Traffic Vs Desktop Traffic

 

PlatformAverage time on siteAverage pages per visitAverage Bounce rate
Mobile Devices03:053.3456.39%
Desktop05:195.1947.65%

Mobile Internet Traffic as percentage of total web traffic by Country

 

Country%age
Nigeria81%
India79%
South Africa78%
Indonesia69%
Thailand66%
Turkey61%
UAE57%
Poland57%
China56%
Saudi Arabia55%
Malaysia53%
Mexico50%

 

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