Social media has become a great tool for companies and businesses to market their products and to connect with their customers. All big search engines have already updated their ranking algorthms to include social media signals as a metric for search engine rankings. The question is, how are all these developments affecting the marketing strategies of Fortune 500 companies?
Our infographic, ‘Fortune 500 Social Media Statistics’ covers the latest social media presence data of Fortune 500 companies.
Data Source - The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth.
Infographic by- GO-Globe
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Did you Know
Only 23% of Fortune 500 Companies (114 out of 500) have a public-facing corporate blog.
| Year | |
| 2008 | 16% |
| 2009 | 22% |
| 2010 | 23% |
| 2011 | 23% |
Fortune 500 (Based on revenue) vs INC 500 (Fastest Growing companies) with corporate blogs
| Fortune 500 | INC 500 | |
| 2009 | 22% | 45% |
| 2010 | 23% | 50% |
| 2011 | 23% | 37% |
Number of Blogs by Industry Type (partial list)
| Industry | 2008 | 2009 | 2010 | 2011 |
| Specialty Retail(Apparels,Home Appliances,Furniture) | 4 | 7 | 8 | 9 |
| Computer Software,Peripherals,Office Equipment | 8 | 11 | 11 | 8 |
| Food Production, Services and Drug Store | 5 | 6 | 9 | 7 |
| Telecommunication | 5 | 6 | 7 | 7 |
| Banks | 4 | 5 | 6 | 5 |
| Semi-conductors | 4 | 5 | 6 | 5 |
| Motor Vehicles | 4 | 4 | 6 | 4 |
| Insurance | 4 | 5 | 3 | 4 |
| Information Technology | 3 | 4 | 3 | 2 |
Corporate Blogs based on Fortune 500 Rankings ( For example, 35% of top 100 Companies had blogs in 2011)
| Fortune 500 Rankings | 2008 | 2009 | 2010 | 2011 |
| 1-100 | 38% | 39% | 32% | 35% |
| 101-200 | 25% | 19% | 21% | 23% |
| 201-300 | 11% | 13% | 17% | 16% |
| 301-400 | 16% | 11% | 13% | 14% |
| 401-500 | 10% | 18% | 16% | 14% |
62% of Fortune 500 companies have active corporate Twitter accounts (tweets observed within the past 30 days)
| Year | Fortune 500 |
| 2010 | 60% |
| 2011 | 62% |
Number of Twitter Accounts by Industry Type (partial list)
| Industry | 2010 | 2011 |
| Specialty Retail (Apparels, Home Appliances, Furniture) | 23 | 25 |
| Food Production, Services and Drug Store | 22 | 23 |
| Insurance | 20 | 21 |
| Utilities | 16 | 16 |
| Computer Software, Peripherals, Office Equipment | 14 | 10 |
| Telecommunication | 12 | 11 |
Number of Twitter Accounts by Fortune 500 Rankings
| Fortune 500 Rankings | 2009 | 2010 | 2011 |
| 1-100 | 39% | 25% | 25% |
| 101-200 | 19% | 25% | 24% |
| 201-300 | 13% | 17% | 17% |
| 301-400 | 11% | 16% | 17% |
| 401-500 | 18% | 16% | 17% |
Fortune 500 companies with highest Twitter Followers
| Fortune 500 | Number of Followers (Feb 2012) | Sept 2011 | Growth Percentage |
| Google (@google) | 4,350,098 | 3,525,230 | 23.40 |
| Whole Foods Market (@WholeFoods) | 2,252,620 | 2,019,918 | 11.52 |
| Starbucks (@Starbucks) | 2,159,247 | 1,659,494 | 30.11 |
| South West Airlines (@southwestair) | 1,269,252 | 1,165,458 | 8.90 |
| Washington Post (@washingtonpost) | 874,986 | 614,787 | 42.32 |
| Verizon Wireless (@verizonwireless) | 688,369 | 63,913 | 977.04 |
| Coca Cola (@cocacola) | 497,148 | 359,443 | 38.31 |
| McDonald’s (@mcdonalds) | 342,094 | 163,603 | 109.10 |
58% of Fortune 500 companies have corporate Facebook Pages
| Year | Fortune 500 |
| 2010 | 56% |
| 2011 | 58% |
Facebook Pages By Industry Type (partial list)
| Industry | 2010 | 2011 |
| Insurance | 28 | 27 |
| Specialty Retail (Apparels, Home Appliances, Furniture) | 26 | 24 |
| Food Production, Services and Drug Store | 21 | 24 |
| Banks | 11 | 13 |
| Telecommunication | 12 | 11 |
| Computer Software, Peripherals, Office Equipment | 12 | 10 |
| General Merchandise | 10 | 10 |
| Utilities | 11 | 8 |
Fortune 500 companies with highest Facebook Fans
| Fortune 500 | Number of Fans (Feb 2012) |
| Coca Cola (cocacola) | 40,094,541 |
| Starbucks (starbucks) | 28,775,056 |
| McDonald’s (McDonalds) | 17,102,120 |
| Wal Mart (walmart) | 13,008,283 |
| Levi Strauss ( Levis) | 10,872,633 |
| Target (target) | 9,564,424 |
| Nike (nike) | 7,580,216 |
| Kohl’s (kohls) | 6,321,653 |
