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The State of Facebook Video Advertising – Statistics and Trends

February 27, 2019

Did you know that Facebook owns 24.5% of all digital video ad spending in 2018 and Facebook videos receive 135% more organic reach on average than a Facebook photo. Check out our infographic “The State of Facebook Video Advertising” for latest Facebook video advertising statistics and trends.

Infographic by GO Globe ERP Egypt

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Estimated Worldwide video advertising revenue of Facebook

Year Revenue (in USD Billion)
2018 4.37
2019 5.78
2020 7.50
2021 9.58

Facebook videos receive 135% more organic reach on average than a Facebook photo.

4 in 5 users can recall seeing a video ad they’ve seen in the past 30 days

71% of Consumers Say the Facebook Video Ads They See Are “Relevant”

47% of the Value of Facebook Video Ads Happens in the First 3 Seconds

Facebook captioned video ads can increase video view time by an average of 12%

Mobile devices account for more that 65% of Facebook Video Views

49% of marketers say that they are planning to increase their budget for video advertising in 2018