Social media and e-commerce have dominated the online retail industry because everyone wants a unique and personalized online experience.
Customers may engage as they buy by interacting with peers, companies, and creators on social media, which has evolved into a digital mall. And much like in a real mall, the longer they browse, the more probable it is that they will buy anything.
Numerous businesses have incorporated shopping and payment features that let customers purchase goods and services directly on platforms like Facebook, Instagram, Pinterest, Twitter, and WhatsApp, where hundreds of companies already sell their products.
Despite being a new direction, social media and e-commerce are included in the wider category of e-commerce sales, which are anticipated to total $4.2 trillion this year. Because of the great income potential, it is grabbing the interest of marketers from all sectors. When used properly, these tools provide marketers with a more practical approach to locate and successfully connect with their target audience.
Read on to learn about social commerce statistics that can help to better understand the present industry and show you the finest methods for luring customers and expanding your business, whether you're seeking information to improve your social media store or sculpt your online strategy.
Related: Social Media Trends in 2024 [Infographic]
Key Social Media for Ecommerce Stats
Social media is becoming an integral part of online shopping, through which brands can easily reach customers and make sales. For this reason, let us explore some key social media and e-commerce stats to determine how they are slowly changing customer shopping behavior.
- About 27% of people today find new products on social media in a way that is more frequent than any other. Platforms like Instagram, TikTok, and Pinterest enable a brand to utilize these tools and show their products in front of millions of people.
- 41% of shoppers have noticed a new product on social media within the last three months, which is 14% more than last year.
- An impressive number of 67% stated they already purchased directly through social media sites, meaning more individuals are shopping through apps.
- 53% of shoppers worldwide disclosed that they planned to shop even more through social platforms in the future.
- Global sales on social media platforms touched an impressive $992 billion in 2022, showing how fast social shopping is taking off.
- Experts predict that social commerce will grow to $79 billion in the U.S. by 2025.
- In China, alone, people spent $352 billion on social media shopping last year. This market is number one in the world in buying.
- 47% of social media marketers believe their brand sells directly in social media apps, making it easier for customers to purchase what they see.
- 54% of consumers have felt that businesses selling on social media take advantage of customers. While only 41% of shoppers feel comfortable purchasing through a social media platform.
These social media stats point out that social platforms are gradually becoming the key players in e-commerce. Social shopping will only continue to increase, making it easier for brands and shoppers alike to connect and shop.
Top 5 Social Commerce Platforms - Stats and Insights
Social commerce has become a powerful force in the eCommerce world, with platforms like Facebook, Instagram, Pinterest, TikTok, and Snapchat leading the charge. These platforms are not only about connecting people but also about driving sales through features tailored for shopping. Here’s a look at some of the top social commerce platforms, key social media stats, and insights that make them crucial for businesses today.
Facebook: A Giant in Social Commerce
Facebook continues to dominate the social commerce landscape with its vast user base and advanced e-commerce tools. Whether it’s personalized ads or seamless purchase experiences, the platform offers unmatched opportunities for businesses. Facebook’s wide-reaching influence makes it an essential player in the world of social media for e-commerce.
| Statistic | Details |
| Monthly Active Users | 3 billion worldwide as of January 2024 |
| U.S. Digital Shoppers | 20.6% use Facebook for shopping |
| Mobile Usage | 81.8% of users access via mobile devices |
| E-commerce Purchasers (2023) | 65.7 million users in the U.S. |
| Average Order Value | $55 |
| Ad Reach | 1.98 billion users |
For businesses, posting regularly and using vertical videos (which have a 35% higher CTR) can be highly effective. Facebook's combination of an engaged audience and powerful ad tools makes it essential for social media for online stores.
Instagram: Visual Commerce at Its Best
Instagram blends visually engaging content with powerful shopping tools, making it a favorite for businesses looking to convert followers into customers. Its appeal to younger audiences, along with features like shoppable posts, keeps Instagram a key platform in social media for online stores.
| Statistic | Details |
| Monthly Active Users | 2 billion globally |
| Shopping Interaction | 130 million users engage with shoppable posts monthly |
| Weekly Shopping Engagement | 44% of users shop on the platform weekly |
| Influence on Purchases | 70% of users look to Instagram for their next buy |
| Average Order Value | $65 |
| Ad Reach (Instagram Stories) | 500 million people |
Pinterest: A Discovery Engine for Shoppers
Pinterest stands out with its ability to blend visual discovery and shopping. Users on Pinterest actively search for new products, making it an ideal platform for discovering new brands. Its predominantly female audience offers a lucrative market for social media for e-commerce brands.
| Statistic | Details |
| Monthly Active Users | 498 million |
| Unbranded Search Queries | 96% of Pinterest searches |
| Average Annual Income of Users | One in three shoppers earns over $100,000 |
| Weekly Engagement | 80% of users discover new products weekly |
| Pinterest Ads ROAS | 2x higher return on ad spend for retail brands |
| Active User Growth (2023-2024) | 50 million new users |
TikTok: Redefining Social Commerce
TikTok has taken the world by storm with its innovative short-form video content and integrated shopping tools. Its rapid growth in social media and e-commerce makes it one of the most exciting platforms for social media ads, especially among younger audiences.
| Statistic | Details |
| Monthly Active Users (2023) | 1.5 billion |
| Projected Users by 2024 | 1.8 billion |
| U.S. Monthly Active Users | 150 million |
| E-commerce Purchases Post-Ad | 61% of users purchase after seeing an ad |
| Average Time Spent Daily | 55.8 minutes |
| Global Ad Reach (Over 18) | 1.218 billion |
Snapchat: Engaging Through AR Commerce
Snapchat continues to innovate with its AR shopping tools, offering a unique and interactive way for users to engage with brands. Its youthful demographic is a strong market for brands targeting Gen Z and millennials with social media ads.
| Statistic | Details |
| Daily Active Users (Q2 2023) | 397 million |
| Monthly Active Users | 750 million globally |
| U.S. Internet Users (Age 13-24) | 59% of users |
| Average Session Length | 25-30 minutes |
| Ad Engagement Rate | Higher engagement due to AR-based interactions |
Market Size of Social Media for E-commerce
Online sales have become one of the new big portions of how businesses will sell products. Social media like Facebook, Instagram, and TikTok have turned into virtual stores where people can shop conveniently. The global social media and e-commerce market is expected to grow 22.6% in 2024 and reach $699.4 billion. This growth slow is not going to slow down as over $1 trillion in purchases will likely happen through social media by 2028.
Social Media’s Growing Role in E-commerce
Social commerce sales as a share of total e-commerce will continue to grow by 21.7% from 2024 to 2028 and reach approximately 19.4%. This change indicates how deeply people feel that social media is included in their shopping process. The rise of buying in apps shifts purchasing patterns, especially in China, where in 2023, nine out of ten consumers purchased through social media.
The Impact of Social Media Ads
The importance of social media ads has been a crucial factor in this growth. These ads target specific interests among the people to ensure that the brand reaches the right shoppers. A report states that Facebook and Instagram are dominating the social shopping market in the United States, with 67.8 million and 45.3 million expected buyers using these platforms to shop in 2024.
With more people engaging in shopping posts, stories, and live streams, the rise of social media and e-commerce for online stores is bound to continue. even though growth might slow a little in the coming years, social media for online stores is here to stay, changing how we shop online.
Market Value of Social Media Market
| Year | Social commerce sales | Annual change |
| 2018 | $81.9 billion | |
| 2019 | $136.8 billion | +67.0% |
| 2020 | $220.2 billion | +61.0% |
| 2021 | $337.9 billion | +53.5% |
| 2022 | $448.8 billion | +32.8% |
| 2023 | $570.7 billion | +27.2% |
| 2024 | $699.4 billion | +22.6% |
| 2025 | $821.0 billion | +17.4% |
| 2026 | $908.5 billion | +10.7% |
| 2027 | $997.3 billion | +9.8% |
| 2028 | $1,085.0 billion | +8.8% |
Top Reasons Why People Use Social Media for Online Shopping
| Free delivery | 50.6% |
| Coupons and discounts | 39.3% |
| Easy return policy | 33.2% |
| Simple online checkout | 30.6% |
| Customer reviews | 30.5% |
| Next day delivery | 30.4% |
| Loyalty points | 27.2% |
| Cash on delivery | 19.8% |
| Social likes and comments | 19.4% |
| Eco-friendly credentials | 18.9% |
Social Media Stats for Purchasing Frequency
| Categories | Occasionally purchased | Frequently purchased |
| Frequency | (3 to 7 times in the past year) | (8 times or more times in the past year) |
| Apparel and accessories | 44% | 18% |
| Health and wellness products | 42% | 19% |
| Personal care products | 38% | 20% |
| Groceries and food supplies | 36% | 22% |
How GO-Globe Helps Businesses Leverage Social Media and eCommerce for Success
At GO-Globe, we know how well complements social media and eCommerce. Social spaces are no longer just a way of socialization but also dynamic spaces through which businesses sell their products, get closer to customers, and make sales. We at GO-Globe help businesses bridge an interesting gap between perfect engaging social media strategies and robust eCommerce solutions.
We Have Customized Strategies for Social Media Success
Every business is unique, and we at GO-Globe know how to tailor an approach. We are not just about cookie-cutter solutions, but we conceive and design custom-made strategies fit for your business purposes. From analyzing your audience, we let you know which platform will work best for your brand. For instance, Instagram plays well on visuals in displaying products, and meanwhile, Facebook has become perfect for community engagement. These are strategies that will ensure a business uses social media and eCommerce tools well together, hence providing a seamless shopping experience.
We Integrate Social Media with E-commerce
Linking the social media campaign with the online store is one of our core strengths. Being an expert eCommerce website development company in Dubai, GO-Globe is established to ensure your platform is optimized to deliver the smoothened customer journey. Our integration solutions allow all of your users to move seamlessly from the social media post to your online store, making shopping easy and fun.
For example, "Shop Now" buttons or in-app purchases are the integration of social media functionality with eCommerce features. This enables your customers to find and buy your products with fewer steps than would otherwise be required. That seamless integration between social media and eCommerce contributes towards greater conversion rates and better shopping experiences.
We Measure Results for Constant Improvement
Success can also be measured, and we believe at GO-Globe that we are using advanced analytical tools to understand your performance across social media. Click-through rates, engagement levels, and sales conversions mean we can gauge what is working and what should be adjusted.
As an eCommerce website development company in Dubai, we ensure that we also provide the technical support that your online store should be able to support the demands of a particular social media campaign.
We Set Ad Campaigns That Drive Sales
Social media advertising plays a pivotal role in boosting eCommerce sales. Our team creates targeted ad campaigns that reach the right audience based on demographics, behavior, and interests. These ads are crafted to catch attention while guiding potential customers to your online store.
Whether it’s a seasonal sale or a new product launch, GO-Globe ensures your social media ads are not just creative but also effective in generating results. This focused approach leverages the synergy between social media and eCommerce, ensuring every campaign contributes to your overall business goals.
We Are Here to Build Long-Term Relationships
Social media is not simply about selling but also about relationships. For your business, GO-Globe enables it to be trusted and credible by its audience. Loyalty is strengthened with customers from their comments and direct messages through personalized responses which would encourage repurchase.
We are a Dubai professional development company of eCommerce websites that knows that these relationships are the bedrock of long-term success. We combine powerful technical solutions with impactful social media strategies to ensure your brand stays relevant and competitive.
