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E-Commerce In China – Statistics and Trends [Infographic]

February 8, 2013

Learn more about latest E-commerce statistics and trends of the country with highest online population i.e China. The country has more than 564 million internet users and is growing at rate of 4 million users per month.

Infographic by- GO-Globe

E-commerce In China - Statistics and Trends

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Market Share Percentage Of Major Search Engines in China

Search EnginesMarket Share ( Dec 2012)
Baidu71.76
Qihoo So.com10.39
Sogou7.92
Google5.07
Tencent Soso.com3.73
Bing0.52

 

Number of Online Buyers in China Between 2011-2016

YearOnline Buyers (In Millions)
2011178.4
2012219.8
2013270.9
2014322.1
2015374.9
2016423.4

 

B2C E-commerce Sales in China Between 2011-2016

YearSales ( In Billions)%age change
2011$55.37103.7%
2012$107.4894.1%
2013$177.4065.1%
2014$284.8460.6%
2015$372.7330.9%
2016$457.6022.8%

 

In 2010, 23% percent of China’s urban population shopped online. This figure will go up to 44% (nearly double) by 2015.

By 2015, eCommerce will represent 7.4 percent of China’s total retail value.

On average, shipping cost in China is $1 for 1 kilogram, whereas it is $6 to ship 1 kilogram to the United States.

40% of China’s online shoppers read and post reviews – more than double the number in the United States.

The biggest online shopping event in China is Bachelor’s Day (Nov 11).

The Most Popular Online Payment Methods in China

Payment Methods%age Of Usage
Alipay47%
Tenpay21%
Online Bank Transfer11%
99Bill6%
China PnR6%
YeePay4%
Others5%

 

Top 10 E-commerce Sites in China controls Market Share of more than 65%

eCommerce SitesMarket Share (%age)
Tmall.com39.9%
360Buy.com14.7%
Suning.com2.4%
Amazon.cn2.2%
Dangdang.com1.6%
Vancl.com1.5%
51Buy.com1.1%
Coo8.com1%
NewEgg.com.cn0.7%
YiHaoDian.com0.7%

 

Top Reasons Why Chinese Consumers Shop Online

Reasons%age
  
Anytime shopping28%
Low price25%
Convenience18%
Easy to compare product prices7%
More choices4%
Free delivery1%
Detailed product info1%
Easier to find favorite brand1%

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