E-Commerce in the Middle East - Statistics and Trends

Created: May 29, 2013

Updated: June 19, 2024

E-commerce industry  in Middle East is growing. The estimated number of internet users in the Middle East is 90 Million and only 15% of Middle East businesses have an online presence.  B2C eCommerce sales in MENA will reach an estimated $15 billion in 2015 (up from $9 billion in 2012) . The value of mCommerce in MENA could reach US $4.9 billion by 2015 . Check out our infographic "Ecommerce in the Middle East" for more such latest statistics and trends .

E-commerce in the Middle East - Statistics and Trends [Infographic]

Infographic by- GO-Globe  Web Design Dubai

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Online Shoppers by Age and Gender

52-53% of shoppers who are older than 26shop online

Age %age
35+ 53%
26-35 52%
16-25 41%
Less than 16 31%


Gender %age
Male 68%
Female 32%

Almost half the consumers in the Middle East (47%) own a payment card
70 to 80% of online purchases of physical goods in the Middle East are paid through Cash-On-Delivery, while 30% is paid online

Most commonly used payment methods in the Middle East

Payment Mode %age
Prepaid Cards 47%
Credit Cards 30%
Cash on Delivery 28%
Bank Transfer 30%
PayPal 27%

66% of consumers use the internet to research products and services

33% of internet users in the Gulf regularly use the internet to purchase or research products

Among all GCC countries, around 43% of internet users reported making an online purchase at least once a month

Most Popular Online Shopping Categories

Shopping categories %age
Online Games 41%
Computer Software 31%
Electronics 28%
Clothes 17%
Entertainment 15%
Accessories 14%
Books & Magazines 13%
Home Appliances 11%
Beauty & Health 8%
Food & Drinks 5%

Major Reasons Why People Shop Online

Reasons %age
Better Offers 64%
Easy to Compare Products 38%
Wide Range of Products 36%
Can Read Reviews 34%
More Payment Options 28%

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