Updated: Jun 19, 2024
E-commerce industry in Middle East is growing. The estimated number of internet users in the Middle East is 90 Million and only 15% of Middle East businesses have an online presence. B2C eCommerce sales in MENA will reach an estimated $15 billion in 2015 (up from $9 billion in 2012) . The value of mCommerce in MENA could reach US $4.9 billion by 2015 . Check out our infographic "Ecommerce in the Middle East" for more such latest statistics and trends .
E-commerce in the Middle East - Statistics and Trends [Infographic]
Infographic by- GO-Globe Web Design Dubai
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Online Shoppers by Age and Gender
52-53% of shoppers who are older than 26shop online
Age | %age |
35+ | 53% |
26-35 | 52% |
16-25 | 41% |
Less than 16 | 31% |
Gender | %age |
Male | 68% |
Female | 32% |
Almost half the consumers in the Middle East (47%) own a payment card
70 to 80% of online purchases of physical goods in the Middle East are paid through Cash-On-Delivery, while 30% is paid online
Most commonly used payment methods in the Middle East
Payment Mode | %age |
Prepaid Cards | 47% |
Credit Cards | 30% |
Cash on Delivery | 28% |
Bank Transfer | 30% |
PayPal | 27% |
66% of consumers use the internet to research products and services
33% of internet users in the Gulf regularly use the internet to purchase or research products
Among all GCC countries, around 43% of internet users reported making an online purchase at least once a month
Most Popular Online Shopping Categories
Shopping categories | %age |
Online Games | 41% |
Computer Software | 31% |
Electronics | 28% |
Clothes | 17% |
Entertainment | 15% |
Accessories | 14% |
Books & Magazines | 13% |
Home Appliances | 11% |
Beauty & Health | 8% |
Food & Drinks | 5% |
Major Reasons Why People Shop Online
Reasons | %age |
Better Offers | 64% |
Easy to Compare Products | 38% |
Wide Range of Products | 36% |
Can Read Reviews | 34% |
More Payment Options | 28% |