E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a part of Google’s algorithm and integrated into Google’s Search Quality Evaluator. Even Google admits that E-A-T is very important for a page or a website. But what exactly is E-A-T in SEO? Does it involve changing your SEO strategy? Or is it something to be not considered that seriously? An SEO evaluator uses E-A-T as one of the major guidelines to determine whether the content is valuable and important, and how it will be ranked on Google. It basically determines the quality, credibility innovativeness and uniqueness of the article/blog/product description.

Google search quality reviewers were told to focus on:

The content creator's experience.
The legitimacy of the content's author, the material itself, and the website.
The reliability of the website, the material, and the content's author.

In a nutshell, E-A-T is a trait that denotes a page is of a high standard, hence benefiting consumers.

Each component of E-A-T represents:

Expertise

This describes the knowledge, competence, and creative skill displayed by the content authors or publishers. Google evaluates if the authors of the material have the required knowledge and credentials in their respective disciplines. For websites that offer information on sensitive and professional subjects like medical, financial, or legal advice, expertise is especially important.

Authoritativeness

Authoritativeness assesses the standing and authority of the website and content writer as a whole. Websites are seen as having more authority when they have a solid reputation in their sector, win acknowledgment from other reliable sources, and gain trust from the end-user. Establishing authority is helped by elements like backlinks from reliable websites, mentions in news stories, and favorable reviews.

Trustworthiness

Trustworthiness is a measure of the website's and its content's overall trustworthiness, adaptability and dependability. Google examines variables including transparency, correctness, and the website's track record of producing credible material with the goal of presenting people with accurate information. Some examples of trust signals include clear contact information, privacy rules, secured surfing, and favorable customer comments.

It is worth noting that E-A-T is not a ranking factor on Google, but it can have a huge impact on the ranking on your overall search. Have you ever heard of the phrase “Content is King”? Or do you need to create “high-quality content” to be ranked on Google? Google considers high quality content to be created by an expert writer, help users in solving their queries, be trustworthy, get updated weekly or monthly, and the content must be posted on an authoritative website. However, E-A-T can provide adequate guidance.

How GO-Globe Implements E-A-T Strategies to Boost Your SEO Performance

In today’s competitive digital landscape, standing out doesn’t require a fully functional and interactive website. Even if you are enlisting your products or services with great product descriptions, regularly updating your blog posts to engage the readers, or coming up with catchy copies on social media, the content shouldn’t only be great. The content going on the website should be credible, trustworthy, and reliable. Your audience should be engaged rather than misled by any information provided on the website. This is why GO-Globe understands building SEO services to deliver results. GO-Globe embraces Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework to boost the SEO performance of the website. We specialize in enhancing these attributes and giving our clients an edge over their competitors. Following are some of the ways GO-Globe integrates E-A-T strategies for SEO performance.

1. Expert-Driven Content Creation

GO-Globe focuses on delivering effective SEO services. For this, the content is curated by industry experts who have profound knowledge of their relevant niche. Domain-Specialists writers are employed that ensure the quality of the content. Whatever niche your business caters to, our experts translate content as both valuable and credible for search engines. Google values content that follows the user intent, while providing accurate and in-depth knowledge on the topic. GO-Globe also partners with professionals who fact-check and validate the content to reinforce credibility so that the content can be ranked higher on the SERPs.

2. Authoritative Content through a Backlinking Strategy

Another critical element that GO-Globe addresses in our SEO services strategy is Authoritativeness. Our SEO experts create a strong link-building strategy for your website. We focus on getting backlinks from high-authority websites including government domains, publications, and reputed industry platforms. This backlinking strategy helps improve the overall domain authority of the website in the search engine. GO-Globe ensures the client’s brand is seen as a leader in the industry be gaining mentions from authoritative websites. For enhanced content visibility, we also build relationships with industry influencers. We make sure the client’s content is synonymous with authority by highlighting positive reviews, social mentions as well as testimonials.

3. Trustworthiness Through Transparency and Regular Updates

The key pillar for SEO success is “Trust”. GO-Globe ensures our SEO Services resonate with users and search engines by taking several initiatives. To boost trustworthiness, we focus on transparency. Our client’s websites include clear author bios, contact information, and exact company profile. This indicates to Google that business isn’t only legitimate but also reliable with accurate information. GO-Globe also stresses the importance of regular updates. From refreshing product information to enhancing visuals, we ensure that the material is kept relevant.

4. User Intent and Quality of Website

Comprehending user intention is crucial for enhancing E-A-T. At GO-Globe, we thoroughly investigate what users want and create content that effectively satisfies those needs. Our SEO Services prioritize producing content that is both keyword-optimized and provides genuine value to the user. Ensuring our pages align with specific user queries is crucial for E-A-T compliance, as it ensures the content meets the intent of searches.

GO-Globe as an SEO evaluator to improve your online visibility

GO-Globe acts as a reliable SEO Evaluator by carefully evaluating your website's compliance with top SEO strategies, such as E-A-T guidelines. We make sure that your SEO strategies are in line with Google’s standards by assessing the quality of your content, the credibility of its authors, and the trustworthiness of your website. With our SEO Services, we identify gaps, improve on-page and off-page factors, and enhance your website's authority. This results in better rankings and increased online visibility.

Characteristics of a High-Quality Page

The characteristics of a high-quality page exist for all beneficial purposes, from providing significant information to producing content that entices a buyer to purchase a certain product to express yourself humorously or emotionally. E-A-T is a major characteristic of a high-quality page. A descriptive title, along with enticing and alluring product pictures, with precise, relevant, and marketable content describing all the major features of a product/content, are also some of the characteristics that a high-quality page requires to rank on Google.

A very high level of experience and expertise is required to produce content as per the E-A-T guidelines.

Pages that cause harm, spread misinformation, and biases, or deceive users to be provoked in a wrong direction generally receive lower ratings from search evaluators. According to Google, High E-A-T news articles should be produced with professionalism and prior experience and knowledge of the journalist posting that article.

The content should be factually accurate, and should not express bias towards a certain personality, region, caste or race, depending upon the topic of the article. Users should be able to develop a sense of rationalism and gain valuable information by reading the article. High E-A-T news sources typically have published policies and robust and articulate review processes.

For a website/page to be acknowledged as per E-A-T standards, the following criteria need to be fulfilled:

Tell Visitors Who You Are

Google wants to know who creates the content, who reviews it and what is the authenticity and trustworthiness of it. Whether the posted article is relevant on the website is also a huge factor. If you don't already have one - Now is the time to create an About Us or a Team page that describes your team and your content providers. Establishing your team's knowledge, authority, and reliability is easy with author pages.

Work with Experts to Create Quality Content

Not only is providing good content necessary, but the posted content should come from an expert in that field and should have a strong grasp of knowledge in the respective subject. Working with copywriters or ghostwriters does not necessarily produce E-A-T content, but for an article related to politics, it is essential to interview a well-versed and experienced politician, for a science-related article, interview a scientist, for a food blog, interview a genuine and professional chef, for the launch of mobile, interview a person who is an expert in that field.

The Purpose of the Content must be Precise and Accurate

Titles, headings, and subheadings that make the content easy to surf, access, and review are extremely important. The details must be accurate, and the language should be unbiased and straightforward. Detailed, meandering content that diverts from its original subject is not required and cannot be ranked on Google. The formula to keep the purpose of content is E-A-T so that it can attract visitors.

Content should be Updated Regularly

The amount of information on Google is endless. It is very difficult to filter out a certain article one week after you have read it unless you bookmark it and review it again. This means an incredible amount of data and a plethora of information at your disposal. Depending on the topic and the sector, internet material has a two-year lifetime on average. By incorporating content updates into your SEO plan, you can keep your information correct and current. Every few years, especially for high-ranking material, you should update the metrics, implement best practices, and check for dead links, which is not generating traffic.

Link to High-Quality Sources

A real expert relies on real and accurate data. The information should be linked to official sources, studies, prominent people in the field, and research papers. Trusted sources like CNN, BBC, and NCBI should be used before producing content in a certain niche. Links to tweets, reports or published articles must be mentioned and reviewed by industry professionals. Expertise from E-A-T can take to the high-quality sources.

Holistic Approach to Consider Viewpoints Considering E-A-T

The content should look at a certain viewpoint/discussion from multiple angles and examine what each aspect contributes holistically. The content might depend on every industry, but establishing trust with the audience requires presenting the opinion to avoid hurting someone’s emotions, offending someone and be real and honest with the general perspective, and make it look like the content is written by an expert.

Build Online Reputation

Online reputation is extremely critical to the ranking of a page. Brand reputation must be protected by keeping an eye out for negative press, and misinformation, and responding to negative news. The customers should be encouraged to post positive reviews, and ratings on the page, and one negative review can deteriorate the whole authenticity and trustworthiness of your article. E-A-T must be followed to build an online reputation.

Here are some of the statistics regarding SEO and its evolution and importance keeping in view E-A-T:

Major Trends and Statistics E-A-T- Infographics

Infographics by GO-Globe SEO

68% of online experiences begin with a search engine.
63% of Google searches click on results from the second page.
3% of all website traffic comes from organic search.
96% of global traffic comes from Google Search, Google Images, and Google Maps
Google (+ Google Images) currently holds 92.58%² of the total search engine market share, followed by bing, Yahoo!, Baidu, and YANDEX.
SEO drives 1,000%+ more traffic than organic social media.
60% of marketers say that SEO, blog content are their highest quality source of leads.
75% of people never scroll past the first page of search engines.
The average first-page result on Google consists of 1,447 words
53% of mobile website visitors will leave your site if it takes more than 3 seconds to load
SEO leads have a 14.6% close rate.
The top-ranking page gets the most search traffic only 49% of the time.
4% of top-ranking pages don’t have a title tag
The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords
The average page in the top 10 search on google is 2+ years old
63% of pages get no organic search traffic from Google.
The top-ranking page gets the most search traffic only 49% of the time.
Only 5.7% of pages will rank in the top 10 search results within a year of publication.
4% of top-ranking pages don’t have a title tag.
Google rewrites title tags 33.4% of the time.
28% of searches for something nearby result in a purchase
The number of daily video views on Facebook is over 8 billion. On average, this adds up to 100 million hours of video consumed each day
99% of all website traffic worldwide comes from mobile phones
The average cost of buying a link is $361.44.
7% of the top-ranking pages have some reciprocal links.
6% of all backlinks to the top 110,000 sites are no-follow.
02% of top-ranking pages don’t have meta descriptions.
74% of keywords get 10 monthly searches or fewer.
15% of all Google searches have never been searched before.
08% of clicks in Google Search Console go to hidden terms.
29% of search queries have featured snippets in their search results.
39% of purchasers are influenced by a relevant search.
5% of desktop searches and 34.4% of mobile searches result in no-clicks.
There are more searches on mobile than on desktop.
Google accounts for around 83% of the global search market.
30% of all mobile searches are related to location.
28% of searches for something nearby result in a purchase.
54% of smartphone users search for business hours, and 53% search for directions to local stores.
99% of all website traffic worldwide comes from mobile phones.
18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches.
48% of consumers are using voice for “general web searches.”
7% of all voice search answers come from a featured snippet.
45% of search volumes in Google Ads Keyword Planner are overestimates.
In March 2024, searches including the terms “Where to buy” and “near me” have increased by 220% since 2017
Conversion rates are 3x higher for websites that load in 1 second than websites that load in 5 seconds

Conclusion

Since Google keeps making changes to its algorithm, all writers and SEO companies must be well-equipped to keep themselves updated on all the tweaks and amendments taking place on the global platform. E-A-T is not a massive change or feature that can skyrocket the ranking of a page, nor can it completely damage a page’s reputation, but it's very useful in the sense that it supports Google in a way that SEO evaluators use E-A-T guidelines to inform their content creation process, helping to produce content that can rank very well and make you a lot of bucks!

Back