Only 47.4 % of CEOs participate on social media sites. 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network. 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World
The Most Popular Social Media Channels Amongst Among CEOs
| Social Media Channel | %age |
| 50.3% | |
| 47% | |
| 45% | |
| Corporate Blog | 38% |
| Google plus | 12.1% |
| Quora | 4.3% |
| Other | 9.2% |
Major Benefits Of CEO Participation In Social Media
| Benefits | %age |
| Better Communication | 78% |
| Improved Brand Image | 71% |
| More Transparency | 64% |
| Improved Company Morale | 45% |
| Better Leadership | 45% |
| None of the above | 5% |
How important is it for CEOs to engage on Social Media?
| Importance | %age |
| Very Important | 50% |
| Somewhat Important | 31% |
| Mission Critical | 5% |
| Not Important | 14% |
CEOs who participate on social media can build better connections.
| With | %age |
| Customers | 89.3% |
| Employees | 84.7% |
| Investor | 66.3% |
| Other | 31.4% |
82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.
77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media
78% of professionals would prefer to work for a company whose leadership in active on social media.
