Online Advertising In Asia Pacific– Statistics And Trends

15 Jan 2015

Businesses are gradually but steadily moving towards digital advertisements as opposed to advertising in traditional media. It comes as no surprise that globally, digital Ad spending now accounts for 25% of the total Ad spending. In the Asia Pacific region alone, digital Ad spending is estimated to reach $96.40 billion by 2018, from $46.59 billion in 2014.

Check out our infographic, “Online Advertising In Asia Pacific – Statistics And Trends” for a quick look at several interesting facts and stats. You’ll learn about the amounts projected towards digital Ad spend for the next four years, and many other facts as well.

online advertising asia pacific

Infographic by GO Globe Shanghai web design Company

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Estimated Digital Ad Spending In Asia Pacific (In USD Billions)

Year In USD Billions
2014 $46.59
2015 $56.84
2016 $69.38
2017 $82.73
2018 $96.40

Digital Ad Spending In Asia Pacific By Country(In USD Billions)

 Country 2014 2015 2016 2017 2018
China $23.70 $30.81 $39.44 $48.51 $57.24
Japan $9.07 $9.61 $10.12 $10.63 $11.11
Australia $4.52 $5.02 $5.51 $5.95 $6.37
South Korea $2.51 $2.83 $3.17 $3.49 $3.87
India $0.77 $0.97 $1.20 $1.48 $1.78
Indonesia $0.53 $0.95 $1.61 $2.66 $3.99
Other $5.50 $6.65 $8.33 $10.01 $12.05

 

Almost 6 in every 10 dollars spent on digital Ads this year have a direct response objective.

Social media advertising spending in the Asia Pacific is expected to reach $5.8 billion by 2019

Mobile internet Ad spending will account for 20.2% of all digital Ad spending in Asia-Pacific and 5.5% of total media Ad investments in the region this year.

Mobile internet Ad spending in the Asia-Pacific region will surpass $8.36 billion in 2014, and is expected to reach $25.38 billion by 2017.

China mobile internet Ad spend is expected to cross $2.83 billion in 2014. More than a third of all mobile internet Ad spend in the Asia-Pacific region will go to China in 2014

74% of online consumers in the Asia-Pacific region have clicked on advertisements posted by brands they like.

Percentage on online consumers clicked on an advertisement

Country  %Age Of Online Consumers Clicked Ad
China 86%
Vietnam 86%
India 83%
Hong Kong 82%
South Korea 82%

 

 

80% of Southeast Asian digital consumers have been motivated to search for an item seen on an online video advertisement. 62% have made a purchase as a result of seeing the product or service in an online video Ad.

Social Network Ad Spending Per User In Asia Pacific

 Year Ad Spending Per User
2014 $3.60
2015 $4.12

 

China’s leading Ad sellers account for 10% of the worldwide digital market this year.

South Korea is the world’s most mobile-oriented digital Ad market. Nearly two in five digital Ad dollars spent by advertisers in South Korea will go toward mobile internet formats this year.