Baidu Statistics and Trends [Infographic]

Created: Jun 03, 2015

Updated: June 19, 2024

Baidu is to China what Google is to the rest of the world. Baidu was established by Robin Li and Eric Xu in the year 2000. In just 7 years, Baidu became the first ever Chinese company to enter the NASDAQ-100 index. Check out the following infographic, “Baidu Statistics and Trends” to know more about Baidu, the most popular search engine of China.

Baidu Statistics and Trends

Infographic by GO Globe Hong Kong website design company

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The estimated number of employees at Baidu, as of June 30, 2014 was 40,500

The estimated number of Baidu users is the world 531 million

Market Share Of Chinese Search Engine By Revenue

Search Engine Providers Market Share
Baidu 79.48%
Google China 11.91%
Sougou 5.54%
Other 3.07%


The number of active monthly mobile Baidu search users is 500 million

The number of mobile daily active users of the Baidu App is 70 million

The Baidu mobile search revenue accounts for 42% of the company’s total revenue

There are 130 million Android app downloads per day on the Baidu App Store and its sister site, 91 Wireless.

The Baidu Market Share In China’s App Distribution Market - Q4 2014

Top App Distributor Market Share
Baidu league 42%
360 league 22.3%
Tancent league 21.8%
Wandoujia 6.9%
Others 7.0%


The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014

Total revenues in the fiscal year 2014 were RMB 49.052 billion ($7.906 billion), a 53.6% increase from 2013.

Baidu's 2014 Revenue Overview (Estimated)

Quarter RMB Increase from 2013
Q 1 2014 9.497 billion 59.1%
Q2 2014 11.986 billion 58.5%
Q3 2014 13.520 billion 52.0%
Q4 2014 14.050 billion 47.5%


Estimated CPC on Baidu by Industry

Industries Baidu (RMB)
Cosmetic surgery 16
Education & training 10
Medical service 24
Travel service 9
Medical Instrument 26
Metal Material 10
Instrument 10
Chemical material 6
Electrical equipments 5
Weight-loss 20


Estimated Baidu Users By Country

Country Baidu User %age
China 92.1 %
South Korea 2.0 %
Japan 1.3 %
United States 1.2 %
Hong Kong 0.9 %


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