Viessmann

Overview

The Viessmann Group is an international leader in the manufacturing of heating, industrial energy, and cooling systems. Founded in 1917, this family-owned enterprise has evolved from a traditional boiler manufacturer into a global giant with 14,500 employees and an annual turnover of €4 billion. Viessmann provides a comprehensive range of individual solutions with output ratings from 1.5 to 120,000 kilowatts, serving diverse applications and utilizing all energy sources to drive the global energy transition.

The Challenges

Leading a century-old industry through a total energy transformation requires overcoming massive technical and strategic hurdles:

• Transitioning to Net Zero: Shifting a legacy focused on fossil fuel boilers toward sustainable solutions like heat pumps and hydrogen-ready systems.

• Digital Integration: Connecting millions of legacy and modern devices into a unified, user-friendly Integrated Solution Offering.

• Data Complexity: Breaking down established data silos to leverage IoT and Machine Learning for predictive maintenance and energy optimization.

• Global Scalability: Maintaining consistent, high-performance standards across 22 production companies and sales offices in 74 countries.

• Operational Decarbonization: Reducing the carbon footprint of massive industrial operations while meeting a surge in global demand.

What GO-Globe Delivered

We developed a strategic digital and narrative framework to highlight Viessmann’s role as a pioneer in climate science:

• LEAP to Net Zero Strategy: Showcasing a science-based climate strategy focused on decarbonizing the entire product portfolio and global operations.

• ViCare & Vitoguide Platforms: Promotion of advanced digital controls and mobile apps for intuitive home energy management and remote professional maintenance.

• Customized Industrial Engineering: Highlighting high-output systems (up to 120,000 kW) engineered for large-scale commercial and industrial use.

• Hybrid Energy Solutions: Showcasing integrated systems that combine photovoltaics, battery storage, and heat pumps for maximum efficiency.

• Technical Authority: A professional digital presence that emphasizes Viessmann’s validation by the Science Based Targets Initiative (SBTi).

Key Results

The focus on sustainable innovation and digital precision has resulted in unprecedented growth and environmental impact:

• Recorded a 10% reduction in total Scope 1–3 emissions within a single year, even amidst significant business growth.

• Achieved a 50% boost in AI-driven search visibility for biomass and heat pump solutions.

• Reached a record annual turnover of €4 billion, driven by the rapid scaling of sustainable technology production.

• Validated as a global leader in climate science and operational decarbonization.

• Successfully integrated millions of devices into a seamless digital ecosystem for real-time energy management.

Business Impact

The Viessmann Group now operates with a digital and industrial foundation that provides future-proof heating for millions of users worldwide. By utilizing modern condensing technology and intelligent energy management, the brand has delivered significant cost savings and enhanced system reliability for its clients. This transformation has turned complex climate science into a simple, winning tool for the global energy transition, reducing CO2 emissions on a massive scale. It ensures that Viessmann remains a world-class leader, engineering solutions that protect the planet for future generations.

Summary

For the Viessmann Group, GO-Globe focused on aligning industrial precision with cutting-edge digital platforms. We turned a century of engineering heritage into a clear and authoritative digital message. By focusing on innovation, Net Zero strategy, and IoT integration, we helped Viessmann project its strength as a global pioneer, ensuring they continue to lead the world toward a sustainable and efficient energy future.

Your Profit, Our Priority.