19 Must-have eCommerce Tools For Business

The world is changing faster than many people can keep track of. However, as business people, there is a need not to be left behind by the changing tides. Technology has made the world into a true “digital village” with everything being done online. E-commerce has given the exchange of goods and services a whole new face.

However, this does not mean that the process has come to a standstill. Far from that. The evolution of e-commerce is a continuous process. Hence this article is designed to keep you abreast with the current trends in evolving e-commercial practices.

We will be considering 19 of the most outstanding eCommerce tools being used thus far in 2024. To make the best use of your e-commercial capabilities, you need to use these eCommerce tools. But before that a brief introduction.

What is an eCommerce business?

E-commerce is the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce refers to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the Internet. E-commerce is a growing industry with a projected revenue of 6 trillion by 2024. More than 2 billion people now shop online, and e-commerce companies are constantly creating new ways for consumers to purchase goods and services.

Whereas e-business refers to all aspects of operating an online business, eCommerce refers specifically to the transaction of goods and services

The internet is the major playground upon which e-commerce is founded. E-commerce transactions could involve the business only or the business and customers. Example, business-to-business (B2B), consumer-to-consumer (C2C), or even business-to-consumer (B2C).

E-commerce is one of the fastest-growing industries in the world. With the rapid growth and development of eCommerce, businesses need to have a systematic approach to their strategies.

What are the eCommerce tools you experienced?

A farmer uses his tools and equipment to make the best out of his soil. Without tools, farming becomes near impossible. Even if it were possible, profits and progress would be severely hindered. The e-commerce world is becoming increasingly difficult to navigate.

To hold your own, you also need tools in other to make the best out of whatever you have. These eCommerce tools which assist manage and promoting your e-commerce presence could be referred to as eCommerce tools.

E-commerce has changed our lives, with the rise of online shopping. Online retailers have created a personalized experience for consumers that enables them to shop anytime, anywhere. With the help of eCommerce tools such as marketing automation software and content management systems, online marketers can now create and deploy complex campaigns in minutes.

There are several eCommerce tools that e-commerce businesses should consider before starting up their business. These tools help them in making a smooth transition from offline to online operations. The most important eCommerce tool for businesses is an analytics tool which helps them see what works on the website and what doesn't work on website.

E-commerce as a tool is essential for success in this industry. They help businesses track their performance, improve customer satisfaction, and streamline operations.

Since the inception of e-commerce, there have numerous eCommerce web design tools have come and gone. Similarly, there might have been a few tools that were “in season” last year. Well, they might have equally phased out. So let us see what “e-tools” we must use this year to get the best e-commerce experience.

19 Top eCommerce Tools

1- E-commerce platform

This is at the top of the eCommerce tools list because it is useful for startups. Even for those who are already established, having a presence on other e-commerce platforms is not out of the picture. For e-commerce one of the largest e-commerce platforms is Shopify. One could always begin from there. They have an easy-to-setup and affordable system operable by all their clients. Another option is Wix.

2- E-mail Marketing Tool

Some might believe that emails are old-school, but that is not entirely true. They are indeed old, but they are in no way outdated. According to the State of Marketing Report by Salesforce, eighty-two percent of marketers use emails for communications. These communications could either be between them and customers, businesses, or other prospects. To make the best use of this Avenue, however, an email marketing platform is needed.

These platforms offer personalized messages. What does that mean and why is it important? Each customer has likes and dislikes. Personalizing messages and responses sent to customers is of paramount importance. People enjoy it when attention is paid to them. This platform does just that.

3- Website Building Tool

Today’s e-commerce scene already has few “titans”. These companies have made the best use of websites. One could borrow a leaf or two from their playbook. One of these top companies with successful e-commerce websites is Amazon.

Another prominent online marketplace is Walmart. These companies and many more realized the essence of e-commerce websites long before others. They have successfully applied this particular eCommerce tools. But the tool continues to be essential even today.

After all, is it e-commerce if one does not even have an independent web presence? This is exactly what e-commerce websites offer. Independent web presence in the e-commerce niche.

There is another benefit. It ensures that companies can to a large extent guarantee the safety of their customers and their funds.

4- Analysis and Tracking Tools

Setting up and commencing e-commerce practices through email is not the end. There are so many other ways to use emails to bring up your e-commerce presence. One of these is by thoroughly following up on all essential sales or purchases made through emails. This simply means that each purchase made by customers is analyzed. The customers’ shopping patterns and online lists could hint at their interests.

Related: 10 Factors To Consider While Selecting An ECommerce Company

This analysis will help you know what kind of messages to send or what products each customer would likely be interested in. In the best-case scenario, the customer keeps returning for more purchases as a result of constantly renewing his or her interest. Thankfully some certain apps and sites do this. An example is the Kiss metric.

5- Online Payment Tools

These eCommerce tools are extremely important. After all, there is no e-commerce without an exchange of funds. In recent times, e-commerce companies are integrating online payment tools into their systems. Websites, emails, social media platforms, and other forms of online presence all contain payment tools.

So wherever the customers may order from, there is a trusted online payment tool or platform attached. The most common ones so far include PayPal, stripe, and Quickteller. There is no limit to the number of platforms one could use. So employing the use of numerous online payment tools is not wrong.

6- Content Filling Tools

These eCommerce tools especially come in handy for newer e-commerce businesses. This is even more useful for those who have set up their web pages. Filling up space on the website with useful content becomes a new challenge. These eCommerce tools are useful in finding qualified content specialists to assist in filling up the site. An example is Speedlancer.

7- Social Media Management Tools

These as their name implies are crucial in the management of social media accounts. The role of social media platforms is one that businesses can no longer bear to neglect. This is especially so for e-commerce businesses. Seeing as the youths are the major patronizers of these e-commerce sites, social media is essential.

Social media allows businesses to advertise and keep in touch with customers. While emails also fill this role, social media is a lot more convenient and updated. Besides, the use of social media platforms seems to agree more with the younger audience.

8- Online Asset Management Tools

These are simply eCommerce tools that every business needs to keep their transactions in order. Every e-commerce business with plans of growing endeavors to integrate the use of these software or tools into their operations. Larger e-commerce moguls also make use of these asset management tools. So what exactly are the online asset management tools?

Well, selling or trading online is a matter of convincing the customer to trust you. Or convincing them that you have what they want. Since physically meeting each other is nigh impossible, pictures and videos are needed. At times even detailed illustrations or diagrams could be used. The asset management tools help the business to put their asset or portfolio together.

Making sure the advertised products get to the proper audience is also a function of this tool. This asset management tool makes use of what is already on the ground to facilitate expansion. Using pictures and videos to back up the e-commerce marketing activities. These activities include but are not limited to email campaigns and ads. These tools could also be referred to as digital asset management (DAM) tools.

9- Project Assistance Tools

These eCommerce tools are simply to help keep up with the multiple tasks running at once. The E-commerce market is one that never sleeps. So to make a decent stand, one needs to be able to keep up with multiple activities at once. This leaves little to no margin for error. But that is easier said than done for anybody. The use of the project assistance tools makes this easier.

These are software that kind of run automatically to carry out certain functions or to issue reminders. It allows businesses to follow up on all stages of transactions. So from the beginning to the end of the supply chain and even customer feedback, this software allows monitoring. This way deadlines are not missed. They are also used in following up on milestones.

10- Keyword Research Tools

One could have the very best version of a product with no one to buy it. This is because people are not aware of how awesome his or her products are. It is not solely about being online. People should be able to see you or your products.

This however requires that one is aware of what people want and search for. When people search for products in the niche they specialize in, how do they phrase it? What do they request for the most? Finding the right answer to these questions significantly increases a person or business’s discoverability.

There are eCommerce tools to assist with using the right keywords. These keywords could often change, and this tool also assists in making needed updates and adjustments. This way, your products always retain a high level of visibility.

11- Easy Download Tools

If one deals with online or digital merchandise, this tool is essential. For those dealing in online books and other downloadable files, this is a necessity. A decent tool here allows one to sell an unlimited amount of the file or document. If one is interested, find a tool that is compatible with PayPal or other payment options.

12- Referral and Reward Tools

The e-commerce world is getting more comfortable with the idea of referrals. This is a way of getting more customers while retaining the ones you already have. These tools allow businesses to keep track of their loyal customers and appropriately reward those who refer newer customers to the business.

This is where the use of reward points and adequately themed promos come in. The promos could be based on just about anything as long as referring a friend is involved. For instance “a 30% discount sale for those inviting 3 friends- lasts 5 days”. It all depends on what pattern would best suit your business or target audience.

13- Reliable and Efficient Customer Care Tool

This is a tool any good e-commerce business cannot do without. This allows the business to keep in the good graces of the most important elements of any business- the customers. Replying promptly and effectively to the customers keeps them satisfied. This also serves to build up a level of trust that would have otherwise been impossible. So these customer care or service software and eCommerce tools are equally critical. An example is ReferralCandy.

14- Shipping Services Tools

This class of tools is especially important for startups and small-scale e-commerce businesses. Manually or personally delivering their products might be largely challenging. This is especially so for those looking to attend to a global audience. These service tools reduce the burden and stress involved in the delivery. A reputable delivery service would even allow the business to follow each step of the delivery process.

15- Software Integration Tools

These are more focused on the business. As a small-scale or start-up e-commerce business, one still has to put numerous apps and software together to get a successful operation. This tool helps you put all of them “under one roof”. It integrates them in a way that they can update and influence each other.

16- Financial Tools

These eCommerce tools are in place to help calculate the financial profile of the business. These specific tools are particularly important to all E-commerce businesses. Certain apps must carry out this function in real-time. This means that purchases and deliveries are being made, and one could follow up with profits and losses. An example is Metrilo.

17- Prediction Tool

These are tools aimed at studying the customers' online purchase behavior. The results from the study are further used to make suggestions that would lead to better customer interaction and satisfaction. They assist the business in knowing what manner of approach would best interest the customer. This makes advertising easier. An example is Wigzo.

18- Website Monitoring Tools

E-commerce business owners need to stay on top of their game. They need to know what their customers want and how they want it. With the help of eCommerce tools, they can monitor the performance of their website, manage inventory, analyze customer behavior, and much more.

E-commerce business owners are always on the lookout for tools that will help them increase their sales and stay ahead of their competitors. E-commerce monitoring tools provide you with insights about your website traffic, conversions, and customer feedback so you can make decisions about your online store.

The list of eCommerce monitoring tools is too broad but we most important eCommerce monitoring tools include commerce analytics software: This software provides you with in-depth insights about your customers, including demographics, shopping patterns, and buying behavior.

One needs these eCommerce tools in a world where an e-commerce business has a website.  They monitor your website as well as other websites. The tool is useful in determining what aspects of your web page need modification. This is based on customer preferences. So you keep what they like and remove or change what they do not.

19.  Design Tools

These are eCommerce tools that assist you in giving your website the best e-commerce-appropriate design. Many eCommerce web designers make the mistake of excessively designing their pages. These tools could help keep your site simple, attractive, and efficient. An example is 3dcart.

How GO-Globe Customizes eCommerce Tools for Optimized Performance

GO-Globe specializes in customized eCommerce solutions that are not just efficient but one-of-a-kind, crafted specifically according to each business's needs. Recognizing that each company has its own set of goals and challenges, GO-Globe offers customized eCommerce tools in line with brand vision, industry requirements, and customer expectations. Its solutions run the gamut from high-performance catalog management systems to seamless payment integration.

Personalized Toolset for Enhanced Business Flexibility

GO-Globe's eCommerce solution revolves around fulfilling different businesses by creating a customized approach. We offer custom toolsets that are developed with flexibility, which allows companies to grow and change with time. Features such as advanced catalog management, custom search options, and user-friendly shopping carts keep businesses organized and help customers enjoy a seamless shopping experience. This personalization focus gives the clients control over their operations with the most appropriate approach as their needs evolve.

Efficient Order Management and Payment Integration

With GO-Globe's customizable eCommerce tools, order management is streamlined through the smooth processes of tracking, verification of payment, and customer communication. Our solution fosters an easy and hassle-free experience for businesses and customers. GO-Globe utilizes safe and reliable payment gateways and provides various local and international options. This integrated payment not only boosts customer confidence but also minimizes cart abandonment, empowering businesses to increase sales and revenue as a whole.

Data-Driven Insights for Better Decision-Making

GO-Globe also features data analytics in its eCommerce tools, which enables business decisions. Our analytics ensure real-time insight into customer behavior, product performance, and sales trends. With such insights and easy reach, GO-Globe allows businesses to adjust according to what works best for their customers. Such data-driven approaches make companies more competitive and agile in ever-changing markets, yet with an assurance that their e-commerce solutions suit sustainable growth.

Scalable and Secure Infrastructure

GO-Globe mainly focuses on scalable and secure infrastructure growth with a business. Our solutions can handle high-traffic periods, thus making eCommerce sites responsive during peak demand times. Robust security measures employed by GO-Globe protect customer data, creating a trusted environment that enhances customer confidence. This commitment toward security and scalability is crucial in today's digital landscape, where data privacy and user trust are the top priorities.

Optimized User Experience with Customized Features

Go-Globe’s eCommerce tools are emphasized by being custom-built to keep the customer engrossed and happy. By intuitive navigation, clear product descriptions, and quick-loading pages, it ensures a seamless transition from browsing to checkout for the user. Improved usability due to a focus on UX from GO-Globe has made customers find what they are looking for easily, increasing the conversion rate. The company’s UX-focused design enhances usability, making it easier for customers to find what they need, thus driving higher conversion rates. This thoughtful approach to user satisfaction helps businesses attract and retain their customer base, fostering long-term loyalty and growth.

Comprehensive Support and Ongoing Optimization

Going-Globe's support and optimization services ensure continuous success in the eCommerce space. Our eCommerce solutions range from continued updates to ensuring that the application tools are efficient and benchmarked to industry standards. From integrating new security protocols into an existing system to updating content to take on altering market trends, Go-Globe’s committed support ensures that businesses stay competitive and responsive to their customers' needs. Close collaboration with clients further reiterates GO-Globe's commitment to delivering success in this dynamic eCommerce environment.

Conclusion

The list goes on and on. However, as mentioned earlier, these are the top 19 tools for staying in the e-commerce niche. For more information check out GO-Globe Ecommerce.