The State of Interactive Content Marketing – Statistics and Trends
Created: Mar 19, 2018
Updated: Aug 28, 2024
Did you know that 93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content whereas 88% of marketers said that interactive content effectively differentiates their brand from their competitors? Check out our infographic on the growing importance of interactive content marketing and the latest statistics and trends.
Infographic by GO-Globe Web Design Sharjah
88% of B2B marketers said at least 10-30% of their content would be interactive by 2018
81% agree that interactive content grabs attention more effectively than static content.
79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics.
79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures.
75% of marketing participants said they anticipated that their company or organization would increase their utilization of interactive content marketing.
70% of marketers say that interactive content is effective at converting site visitors
Top Reasons why Interactive content used in content marketing
Reasons
%age
Educating the audience
75%
Engagement
59%
Lead generation
58%
Create brand awareness
57%
Conversion
49%
Top Reasons for organizations that are not currently using interactive content