Updated: May 10, 2024
Our Infographic "Social Media Marketing Industry" covers the latest Social Media Trends, Social Media Challenges, Strategy of social media marketers and lot more.
Infographic by - GO-Globe
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Top 10 challenges marketers face in Social Media Marketing
Why Marketers prefer Social Media Marketing –
Benefits |
%age |
Increased Business Exposure | 85% |
Increase in Traffic | 69% |
Better Marketplace Insight | 65% |
Generated Leads | 58% |
Building loyal community | 58% |
Improved search engine rankings | 55% |
Grew Business partnerships | 51% |
Reduced marketing expenses | 46% |
Improved sales | 40% |
Most Commonly used Social Media Tools
Social Media Tools | %age |
92% | |
82% | |
73% | |
Blogs | 61% |
Youtube + Video sharing sites | 57% |
Google+ | 40% |
Photo sharing sites ( Pinterest/ Flickr/Instagram) | 21% |
Forums | 19% |
Social Bookmarking sites | 16% |
Geo-Location Sites ( Foursquare) | 14% |
Daily Deal Sites ( Groupon) | 6% |
94% of marketers have used social media to promote their businesses. Out of which 83% think that Social Media is Important for their business
How experienced are Social Media Marketers
Experience | %age |
More than 3 years | 16% |
1-3 Years | 40% |
6 – 12 months | 23% |
Less than 6 months | 17% |
No experience | 4% |
Weekly Time Spent on Social Media Marketing
Weekly Time Spent | %age |
Less than 1 Hour | 3.5% |
1-5 hours | 37.7% |
6-10 hours | 26.2% |
11-15 hours | 10.6% |
16-20 hours | 7.6% |
21-30 hours | 7.1% |
31-40 hours | 4.4% |
More than 40 | 2.9% |
How Marketers are planning to change their Social Media Efforts in Future
Social Media Platform | Increase | Decrease | Stay Same | No Plans |
Youtube /Video Marketing | 76% | 1% | 14% | 10% |
72% | 2% | 23% | 4% | |
69% | 1% | 23% | 7% | |
Blogs | 68% | 2% | 18% | 12% |
Google+ | 67% | 1% | 11% | 21% |
66% | 1% | 23% | 11% | |
Photo Sharing Sites ( Pinterest /Instagram /Flickr) | 38% | 1% | 21% | 40% |
Forums | 34% | 2% | 24% | 40% |
Social Bookmarking Sites | 31% | 2% | 22% | 45% |
Geo-Location Sites ( Foursquare) | 23% | 1% | 19% | 57% |
Daily Deal Sites ( Groupon) | 12% | 3% | 13% | 72% |