The fashion industry trends never stop changing, and knowing what's going on can update you on what's happening. Here are some important stats that highlight how things are shifting in the fashion industry, focusing on fashion industry trends that'll give you an idea of what's happening:
| Overview | Global clothing business generated over US$1.5 trillion in revenue in 2021. |
| According to estimates, the global fashion sector is worth $3 trillion overall. | |
| In US, sales of women’s apparel totaled $132.7 billion and revenue from men’s apparel was $76.5 billion | |
| 48% of Americans don’t want to be photographed in the same outfit twice. | |
| 67% of fashion executives expect retail prices to increase in 2022 by an average of 3.2 percent. | |
| 54% of Americans think “fast-fashion” is going out of style | |
| Gen Z and Millennial Fashion | |
| One of the top three categories in which Millennials indulge or splurge is fashion. | |
| 52% of teens say Amazon is their number one favorite e-commerce site. Fast-fashion clothing site SHEIN is in second place. | |
| By 2025, Gen Z and Millennial social media users will make up 62% of all social commerce purchases globally, driving the expansion in the sector. | |
| 92% of Gen Z consumers use discount codes when shopping online. | |
| Nike is the number one apparel brand for teens, and LULU is gaining rapidly in popularity. | |
| 40% of Gen Z consumers—more than twice as many as Gen X and Baby Boomers—have bought used clothes, shoes, or accessories. | |
| Gen Z comprises the largest generation of consumers globally, amounting to 40% of the total | |
| Fashion brands Crocs, PacSun, Hey Dude, Zara, SHEIN, and Gymshark were gaining mindshare with teens in 2021 | |
| There was a 7.7% increase in fashion sales and 8.4% increase in total order value among Gen Z consumers | |
| 60% of consumers under 30 years old say they make “no distinction between the clothes they wear in-office or outside of work hours.” |
| E-commerce Fashion Industry Trends | 30% of all clothes and footwear sales worldwide come from e-commerce, up from 19% in 2019. |
| 47.5% of clothing sales will be via e-commerce by 2024 | |
| 50% of insiders in the apparel industry think COVID-19 has accelerated their companies' digital transformation. | |
| Retailers that offer BOPIS option saw a 2x growth rate over the last two weeks of the holiday season as opposed to retailers who don't offer this option | |
| E-commerce accounted for 28% of total worldwide clothes and footwear sales in terms of value in December 2020. | |
| Despite a fall in overall apparel and footwear sales in 2020, clothing, accessories, and footwear as a whole contributed to a 19% increase in overall e-commerce sales in the USA | |
| Business Casual Clothing | In their post-pandemic professional attire, 84% of women will choose for more flats than heels. |
| 40% of males said they'll wear fewer suits at work after COVID. | |
| 76% of workers think that more informal attire at work strengthens relationships amongst coworkers. | |
| 31% of customers say they would rather accept a 10% income reduction than have to get ready for work every day. | |
| According to 50% of senior office managers, employees now dress less formally than they did five years ago. | |
| Senior office managers believe that 47% of their staff members are dressed "too informally" for the workplace. 32% feel that workers displayed "too much skin." | |
| Athleisure, Workleisure and Comfortable Clothing Fashion | More customers than before the epidemic, 69%, say they wear comfortable clothing more often. |
| Consumers ranked comfort as their top consideration while selecting clothing at 96%. | |
| Elastic-waist pants are something that 47% of women said they'll include in their return-to-work outfits. | |
| Between 2021 and 2022, sales of men's "performance pants" climbed by more than 180%. | |
| According to 41% of Americans, athletic attire is fashionable. (48%) believe it is sloppy. | |
| 84% of respondents anticipate that wearing casual clothing at work will increase. | |
| Black Friday and Holiday Sales | 78% of consumers predict that inflation will significantly or somewhat affect their holiday buying intentions for 2022. |
| Retail sales from November to December 2021 increased over 2020 by 14.1%, to $886.7 billion. | |
| Compared to Black Friday, 35% of clothing companies provided better bargains on Cyber Monday. | |
| Men’s Skin Care and Personal Care | The market for men’s shave care products is estimated to rise to $5.9 billion by 2026 |
| The U.S. market for men’s skin care products is estimated to be $3.4 billion in 2021 | |
| China’s market for men’s skin care products is predicted to grow to $3.3 billion by 2026 | |
| Digital Fashion Statistics | According to 32% of fashion executives, digital represents the industry's greatest future development possibility. |
| The internet fashion market is estimated to be worth $31 billion by DressX, a digital selling platform. | |
| In 2023, it is predicted that social media platforms would receive $517 billion in global digital advertising spending. | |
Consumers of the Fashion Industry by Age Group
Generally, people of every age are interested in fashion industry trends. However, some spend more than others on trends due to age. Younger consumers ask for fashionable, sustainable, and digital fashion. Here's a glimpse of fashion stats about how other age groups differ in fashion consumption:
| Age Group | Percentage of Fashion Consumers | Trends Focused On |
| 16-24 years (Gen Z) | 35% | Fast fashion, sustainable fashion, digital shopping |
| 25-34 years (Millennials) | 40% | Online shopping, eco-friendly, personalized fashion |
| 35-44 years (Gen X) | 15% | Quality over quantity, brand loyalty, luxury fashion |
| 45+ years | 10% | Classic fashion, comfort, trusted brands |
Consumers of the Fashion Industry by Gender
Gender is another element that determines the changes in the fashion industry trends and habits. As a matter of fact, women are the largest shoppers in fashion, but in the last decades, men's fashion has grabbed a lot. Here is a clear categorization of fashion consumers based on gender:
| Gender | Percentage of Fashion Consumers | Trends Focused On |
| Women | 65% | Fast fashion, luxury, personalized fashion |
| Men | 35% | Streetwear, athleisure, casual fashion, luxury growth |
Consumers of Fashion Industry by Income Level
The type of clothing most consumers choose depends generally on the income levels. Luxury or designer brands are mostly targeted by consumers earning higher incomes, whereas middle- and low-income consumers tend to look for affordable or fast fashion.
| Income Level | Percentage of Fashion Consumers | Trends Focused On |
| High-income | 20% | Luxury fashion, designer brands, exclusive collections |
| Middle-income | 50% | Affordable fashion, high street brands, sustainable options |
| Low-income | 30% | Fast fashion, discount clothing, second-hand shopping |
Consumers of Fashion Industry by Shopping Preference (Online vs. In-store)
E-commerce has seen a boom in fashion shopping. A large percentage of many consumers prefer shopping online, while some still find it favorable to buy through stores.
| Shopping Preference | Percentage of Fashion Consumers | Trends Focused On |
| Online shoppers | 60% | Digital fashion, fast fashion, personalized recommendations |
| In-store shoppers | 40% | Luxury fashion, tactile experiences, customer service |
Market Share of Top Brands in the Fashion Industry
There are a few giant brands dominating the global fashion environment. They occupy a good percentage of the market. These brands are best known due to their creative designs, smart marketing, and loyal customers. Below is a summary of the top brands that bring best fashion industry trends every time and their market shares:
| Brand | Market Share |
| Nike | 36.8% |
| Louis Vuitton (LVMH) | 31% |
| Zara | 13% |
| Adidas | 10.9 % |
| H&M | 16% |
| Gucci | 23% |
| Uniqlo (Fast Retailing) | 0.5 % |
| Chanel | 28% |
| Prada | 15.5% |
| Dior | 30% |
| Burberry | 43% |
| Versace | 21% |
| Saint Laurent | 13% |
| Valentino | 9% |
Fashion Industry Trends, Statistics & Infographics
Infographics by GO-Globe
- Revenue from global fashion may touch 2.25 trillion by 2025, showing how strong and growing the industry is despite current challenges.
- Fast fashion grows by 5% per year, which means that the number of customers looking for cheaper, fashionable outfits is increasing because such products are made in bulk and sold cheaply.
- Online sales of fashion accounted for approximately 25% of total fashion sales in 2022, and thus shopping online has become a favorite of many.
- Over 60% of Gen Z shoppers want eco-friendly or sustainable fashion, meaning that it is also young generation that leads the way towards adopting greener choices.
- The second-hand clothing market will continue to double to 2026 as consumers buy and sell used clothes in order to save money and consume less waste.
- Close to 70% of the world's fashion executives say sustainability will be their focus within the next years, considering that brands work on ways to create clothes in ethical ways.
- Luxury fashion sales increased by 15% in 2021 and shows that people will stop their spendings on luxury fashion, no matter how uncertain the time is.
- Over 55% of the online fashion in 2023 was done through mobile shopping. This shows that brands must have user-friendly mobile websites and apps to get it right and thereby succeed in their marketing activities.
- Streetwear remains a $185 billion global market due to its cool mix of casual and trendy style genres that would appeal to a broad audience.
- About 40 percent of online shoppers in fashion return items that reflects the problem retailers face with sizes and descriptions.
- Consumers buy 60% more clothing than they did 20 years ago.
- 3D fashion design is growing by 30%, using virtual tools to create clothes that waste no materials, which more brands are doing today.
- Artificial intelligence can sway an extent of 50% of the fashion business in 2030, which will be able to predict for brands what is trending and what customers want.
- Fashion industry trends for activewear grows by 8% per year as the number of consumers that demand comfort and functionality in clothing is on the rise.
- Fashion rental services can have a trend of annual growth of 10%. The reason behind this is people opting for rental services of high-end outfits over its purchase.
- Sustainability in fashion is now a $150 billion market. Consumers and brands are showing increasing trends towards eco-friendly fashion.
- Digital fashion continues to win its ground, as it's possible that virtual clothes may become a $50 billion industry by 2025 in gaming or social media and others.
- Over 80 percent of leaders in the fashion world believe that digital marketing will be essential when considering new customers, especially social media.
- With men's fashion growing to be diverse and stylish, menswear is gaining more rapidly at 4.5% per annum compared to women's wear.
- Customized apparel remains in high demand, with growth recorded at 25% this year, as many individuals would like clothes that reflect their personal style and preferences.
How GO-Globe Empowers Businesses to Stay Ahead of Fashion Industry Trends with Tailored Digital Solutions
Fashion industry trends are always changing, resulting from consumer behavior, changed technological conditions, and different influences in different parts of the globe. We see at GO-Globe just how important it is for corporations in the fashion industry to continue updating themselves about these influences. This is why we focus on offering customized digital solutions that help fashion brands grow, adapt, and thrive. From developing user-friendly websites to offering some of the finest SEO services, our focus is on making our clients leaders of the market in this competitive industry.
Understanding the Needs of the Fashion Industry
In the fashion world, things move fast where trends come and go overnight. A brand doesn't only need to be a great in design; its also needs popularity to built digital presence that catches the viewer's eye. That is where GO-Globe's relationship with the cbegins, with it finding areas where challenges are, and forming solutions according to some very specific demands.
The very first thing to stay ahead in fashion industry trends is online shopping, on which today's market relies heavily, due to the growing number of consumers who turn to digital platforms for their needs in the world of fashion. To support brands in taking control of such an evergrowing number, we create websites not only aesthetically pleasing but easy to work with. This makes it possible for customers to have an effortless shopping experience as they keep staying interested and consequently drive sales.
Leveraging Digital Tools to Drive Growth
The major part of our services consists of helping businesses increase their visibility on the Internet. Our SEO services are specifically designed for fashion brands, thus catering to their need to be better ranked on search engines and get a greater reach towards their audience. This is done by identifying the right keywords to optimize website performance and bringing in more traffic without spending money on paid ads.
In addition, GO-Globe helps the fashion brands realize opportunities on social media in the Middle East and globally. Social media channels are an extremely valuable source of trends for a fashion brand, and, therefore, their usage is highly essential for communicating and engaging with the target audience. Our staff helps in effectively prepared campaigns for our clients so that the message reaches the ideal demographic correctly.
Creating Sustainable and Scalable Solutions
As sustainable production becomes the buzzword in business, GO-Globe makes sure that all the digital services we offer keep these values close to our hearts. For instance, we help brands convey their environmentally friendly practices through well-curated and engaging content and marketing strategies. Besides compelling environmentally aware consumers, it helps the brand become at the forefront of changing fashion industry trends.
We also prioritize scalability. Whether a brand is just starting out or expanding its global reach, our solutions are designed to grow with them. From developing mobile-friendly e-commerce platforms to implementing analytics tools, we empower businesses to make data-driven decisions that fuel long-term success.
Why GO-Globe is the Right Choice
What makes GO-Globe stand out is a commitment to outcomes. Our people and processes - both industry expertise and leading technology - create solutions that truly differentiate us. From maximizing online presence through SEO services or developing social media strategies in the Middle East, we help fashion houses navigate obstacles and capitalize on opportunities.
The fashion industry trends is dynamic, but through GO-Globe, your business can stay ahead of the curve. Let's create a digital footprint that reflects your brand identity while drawing you closer to your target audience in more meaningful ways.
