The Mobile advertising market is growing fast with more and more companies promoting their products on mobile platforms. Our infographic on Global Mobile Advertising covers the latest statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads, Mobile ad spending by category and lot more.
Global Mobile Ad Spending (2012-2016)
| Year | Worldwide Ad Spending (in billions USD) | US Mobile Ad Spending (in billions USD) |
| 2012 | $8.41 | $4.11 |
| 2013 | $13.58 | $7.29 |
| 2014 | $20.30 | $11.33 |
| 2015 | $28.45 | $16.17 |
| 2016 | $36.87 | $21.53 |
Mobile advertising accounted for 18 percent of paid search budgets in 2012
22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.
Mobile Ad Spending by Region (2012-2016)
| 2012 (in millions USD) | 2013 (in millionsUSD) | 2014 (in millionsUSD) | 2015 (in millionsUSD) | 2016 (in millionsUSD) | |
| North America | 3,948.4 | 7,162.6 | 11,245.1 | 16,117.9 | 21,391.7 |
| Asia-Pacific | 2,653.8 | 3,412.8 | 4,313.8 | 5,314.6 | 6,191.6 |
| Western Europe | 1,647.8 | 2,735.3 | 4,294.4 | 6.355.7 | 8,389.5 |
| Latin America | 79.2 | 140.2 | 259.3 | 414.9 | 580.9 |
| Eastern Europe | 70.4 | 117.0 | 162.1 | 210.8 | 261.4 |
| Middle East and Africa | 7.1 | 13.4 | 22.8 | 36.4 | 58.3 |
M-commerce sales will account for 15% of total ecommerce sales in 2013
Mobile Ad Spending By Category
| Entertainment & Media | 40% |
| Technology & Telecom | 22% |
| Retail | 9% |
| Travel | 7% |
| Social & Dating | 6% |
| News & Education | 6% |
| Business & Finance | 5% |
| Lifestyle & Health | 3% |
| Automotive | 1% |
| Style & Fashion | 1% |
Market Share of Net Mobile Ad Revenues by Company
| 54.65% | |
| 13.23% | |
| Pandora | 5.10% |
| 3.64% | |
| Apple iAd | 2.92% |
| Millennial Media | 1.29% |
| Other | 19.17% |
Highest CTR for Mobile Ads was in between 6 Pm and Midnight
Target Demographics of Mobile Ad Campaign
By Age
| Under 20 | 38% |
| 20-29 | 39% |
| 30-39 | 16% |
| 40+ | 7% |
By Gender
| Male | 54% |
| Female | 46% |
Mobile Ad Spending by Platform
| iOs | 75% |
| Android | 24% |
| Other | 1% |
