Social Media Marketing Industry [Infographic]

Our Infographic “Social Media Marketing Industry” covers the latest Social Media Trends, Social Media Challenges, Strategy of social media marketers and lot more.

Infographic by - GO-Globe

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Top 10 challenges marketers face in Social Media Marketing

  • Measuring the effect of Social Media Marketing
  • Finding target audience
  • Engaging with target audience
  • Selling products and services on Social media sites
  • Increasing productivity to maximize social media results
  • Creating a social media strategy
  • Identifying the most effective social media techniques
  • Finding efficient tools to manage social media plans
  • Using Different social media platforms
  • Finding the best social media platform for business

 

Why Marketers prefer Social Media Marketing –

Benefits

%age

Increased Business Exposure 85%
Increase in Traffic 69%
Better Marketplace Insight 65%
Generated Leads 58%
Building loyal community 58%
Improved search engine rankings 55%
Grew Business partnerships 51%
Reduced marketing expenses 46%
Improved sales 40%

Most Commonly used Social Media Tools

Social Media Tools %age
Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
Youtube + Video sharing sites 57%
Google+ 40%
Photo sharing sites ( Pinterest/ Flickr/Instagram) 21%
Forums 19%
Social Bookmarking sites 16%
Geo-Location Sites ( Foursquare) 14%
Daily Deal Sites ( Groupon) 6%

94% of marketers have used social media to promote their businesses. Out of which 83% think that Social Media is Important for their business

How experienced are Social Media Marketers

Experience %age
More than 3 years 16%
1-3 Years 40%
6 – 12 months 23%
Less than 6 months 17%
No experience 4%

Weekly Time Spent on Social Media Marketing

Weekly Time Spent %age
Less than 1 Hour 3.5%
1-5 hours 37.7%
6-10 hours 26.2%
11-15 hours 10.6%
16-20 hours 7.6%
21-30 hours 7.1%
31-40 hours 4.4%
More than 40 2.9%

How Marketers are planning to change their Social Media Efforts in Future

Social Media Platform Increase Decrease Stay Same No Plans
Youtube /Video Marketing 76% 1% 14% 10%
Facebook 72% 2% 23% 4%
Twitter 69% 1% 23% 7%
Blogs 68% 2% 18% 12%
Google+ 67% 1% 11% 21%
LinkedIn 66% 1% 23% 11%
Photo Sharing Sites ( Pinterest /Instagram /Flickr) 38% 1% 21% 40%
Forums 34% 2% 24% 40%
Social Bookmarking Sites 31% 2% 22% 45%
Geo-Location Sites ( Foursquare) 23% 1% 19% 57%
Daily Deal Sites ( Groupon) 12% 3% 13% 72%

2 RESPONSES TO “Social Media Marketing Industry [Infographic]

  1. Pingback: La Industria del Social Media | HOEMPLER | Marketing Digital

  2. Pingback: 100 Must-Know Social Media Tidbits for 2013 | DailyTekk

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