Smartphone sales account for 73.2% of all mobile phones sold in China, with Samsung having the highest market share, at 24.5 % of the Chinese smartphone market. 74% of male and 54% of female mobile phone users own a smartphone. Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends.
Infographic by- GO-Globe
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Mobile Phone Penetration by Device Type
Smartphone | 66% |
Feature phone | 25% |
Multimedia phone | 9% |
Mobile Phones Sales Volume (in Millions)
| Q2-2013 | Q1-2013 | Q4-2012 | Q3-2012 | Q2-2012 | Q1-2012 |
Smartphone sales | 77.11 | 75.28 | 56.96 | 38.19 | 49.17 | 31.17 |
Feature phone sales | 13.27 | 15.26 | 16.33 | 28.28 | 14.57 | 35.97 |
Chinese Smartphones Market Share
Brand | %age |
Samsung | 24.5% |
Nokia | 14.6% |
Apple | 12.9% |
Lenovo | 9.1% |
Huawei | 8.5% |
Coolpad | 8.2% |
ZTE | 7.2% |
HTC | 5.2% |
Others | 9.8% |
Smartphones lower than 200 Yuan account for 75.9% of the smartphone sales market share, while those that cost over 4000 Yuan account for 4.5% of the market.
Chinese Smartphone Market Share By Price
Smartphone Price Range | %age |
Over 4000 Yuan | 4.5% |
3000-4000 Yuan | 5.9% |
2000-3000 Yuan | 13.7% |
1000-2000 Yuan | 40.1% |
Below 1000 Yuan | 35.8% |
Chinese Smartphone Market Share By Operating System
Operating System | %age |
Android | 71.0% |
iOS | 12.9% |
Symbian | 10.2% |
Windows Phone | 3.6% |
Others | 2.3% |
Top 10 Smartphone Apps In China By Number Of Installs
Android | iOS |
UC Mobile Browser | |
Sina Weibo | |
360 Mobile Guardian | Taobao |
Sina Weibo | UC Mobile Browser |
Taobao | Alipay |
Alipay | QQ Spaces |
QQ Mobile Browser | QQ Mobile Browser |
360 Mobile Helper | QQ Mobile Music |
QQ Spaces | Kingsoft Battery Doctor |
Smartphone User Demographics
By Gender
Gender | %age |
Male | 74% |
Female | 57% |
By Age
Age | %age |
16-24 | 82% |
25-34 | 75% |
35-44 | 63% |
45-64 | 51% |
By Income (Yuan)
Income Level | %age |
<8K | 8.1% |
8K-30K | 15.0% |
30K-60K | 15.5% |
60K-100K | 23.7% |
100K-200K | 25.1% |
200K+ | 12.5% |
The average monthly bill of a smartphone user is 100 Yuan (about USD 16)
Most Popular Smartphone Usage Activities
Activities | %age |
Text messaging/SMS | 84% |
Web browsing | 75% |
Applications | 71% |
Instant messaging | 67% |
Social networking | 62% |
Online music | 59% |
58% | |
Shopping | 43% |
Online video | 39% |
How Smartphones Impact Online Shopping
Online Shopping Activity | %age |
Location-based services/GPS | 36% |
Mobile banking | 29% |
Barcode or QR scanning | 21% |
NFC/Mobile wallet | 14% |
Smartphone Apps Usage by Category
Games | 14% |
Maps/Navigation | 13% |
Social Networking | 12% |
Weather | 12% |
Video/Movies | 11% |
News | 11% |
Banking/Finance | 10% |
Shopping/Retail | 9% |
Productivity | 8% |