Online Video Market in China – Statistics and Trends [Infographic]

China has the largest number of online-video viewers: around 450 million, which is nearly 80% of the internet-connected population. Their numbers will rise to around 700 million by 2016.  Check out our new Infographic – “Online Video Market in China – Statistics and Trends” to know more about the Chinese online video industry, annual growth, market size , revenues and lot more.

Online Video Market in China - Statistics and Trends

Infographic by- GO-Globe.cn

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Estimated Revenue of the Chinese Online Video Industry

Year

Revenue

(billion Yuan)

Annual growth

2010

3.1

78.1%

2011

6.3

100.1%

2012

9.0

42.8%

2013

12.2

36.7%

2014

16.6

35.0%

2015

21.2

28.5%

2016

25.9

22.2%

 

What Drives Revenue                   

In 2012, the revenue came mainly from advertisements, which accounted for 73.2% of the total of the Chinese online video industry income.

 

Year

Ads

Copyright distribution

Value-added video service

Others

(Joint operation of games, e-commerce etc.)

2012

73.2%

11.3%

4.8%

10.8%

2013

73.6%

10.4%

5.1%

10.8%

2014

74.0%

9.7%

5.8%

10.5%

2015

73.5%

9.3%

6.8%

10.4%

2016

72.5%

9.3%

7.8%

10.4%

 

Preferences

76.3% of people surveyed chose online videos over TV

Online videos

76.3%

TV

23.7%

 

Reasons To Watch Online Videos

The ability to control when and where to watch the videos

79.4%

The ability to search for interesting programs

72.8%

The facility of finding just about everything online

66.4%

The convenience of watching videos on mobiles, tablets and notebooks

59.7%

Percentage of those that just prefer online videos

33.9%

The ability to share interesting programs online

17.4%

Reasons NOT To Watch Online Videos

Bad internet connection

39.3%

Not convenient to watch videos with others

19.6%

Internet costs more

15.0%

Watching online videos is bad for one’s eyesight

10.3%

Too many negative programs online

5.6%

Others

10.2%

Popularity

In June 2013, there were 464.72 million UV for search engines and 456.85 million UV for online video.

Chinese netizens spend more time watching video; as a result, social networking is losing popularity.

In June 2013, the total viewing duration of online video accounted for 33.9% in all internet services while the share of social networking dropped from 27.1% to 18.2%.

 

Activity

% of time spent online

June 2012

June 2013

Watch video

27.2%

33.9%

Social networking

27.1%

18.2%

Search

9.0%

10.2%

Shop

7.7%

7.9%

Play games

5.6%

5.3%

Read news

5.0%

4.7%

Others

18.4%

19.9%

 

More Chinese Netizens Prefer Watching Online Video On Mobile Devices

Daily UV of China’s Mobile Video

40.8 million

+3.8%

Monthly UV of China’s Mobile Video

118.9 million

+4.1%

Monthly Time Spent on China’s Mobile Video

468.1 hours

+12.1%

 

Time Spend On Online Videos

The time spent on online videos reached 5.7 billion hours in January 2013.

 

What Chinese Netizens Watch Online (March 2013)

Watching TV plays via the Internet has become the general behavior of most Internet users. Online video is becoming increasingly influential in the diffusion of traditional TV content.

TV Plays 344.2 million
Movies 324.9 million
Variety Shows 243.7 million

Top Most-popular Chinese Video Websites

 

Rank

Website

Unique monthly visitors

(million, Sep 2013)

1

Youku Tudou

309

2

Sohu

254

3

QQ TV

251

4

Baidu (iQiyi)

168

5

LeTV

162

6

PPTV

137

One RESPONSES TO “Online Video Market in China – Statistics and Trends [Infographic]

  1. Pingback: Resonance China | Over 75% Prefer Online Video to Television in China

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