China has the largest number of online-video viewers: around 450 million, which is nearly 80% of the internet-connected population. Their numbers will rise to around 700 million by 2016. Check out our new Infographic – “Online Video Market in China - Statistics and Trends” to know more about the Chinese online video industry, annual growth, market size , revenues and lot more.
Infographic by- GO-Globe
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Estimated Revenue of the Chinese Online Video Industry
|
Year |
Revenue (billion Yuan) |
Annual growth |
|
2010 |
3.1 |
78.1% |
|
2011 |
6.3 |
100.1% |
|
2012 |
9.0 |
42.8% |
|
2013 |
12.2 |
36.7% |
|
2014 |
16.6 |
35.0% |
|
2015 |
21.2 |
28.5% |
|
2016 |
25.9 |
22.2% |
What Drives Revenue
In 2012, the revenue came mainly from advertisements, which accounted for 73.2% of the total of the Chinese online video industry income.
|
Year |
Ads |
Copyright distribution |
Value-added video service |
Others (Joint operation of games, e-commerce etc.) |
|
2012 |
73.2% |
11.3% |
4.8% |
10.8% |
|
2013 |
73.6% |
10.4% |
5.1% |
10.8% |
|
2014 |
74.0% |
9.7% |
5.8% |
10.5% |
|
2015 |
73.5% |
9.3% |
6.8% |
10.4% |
|
2016 |
72.5% |
9.3% |
7.8% |
10.4% |
Preferences
76.3% of people surveyed chose online videos over TV
| Online videos |
76.3% |
| TV |
23.7% |
Reasons To Watch Online Videos
| The ability to control when and where to watch the videos |
79.4% |
| The ability to search for interesting programs |
72.8% |
| The facility of finding just about everything online |
66.4% |
| The convenience of watching videos on mobiles, tablets and notebooks |
59.7% |
| Percentage of those that just prefer online videos |
33.9% |
| The ability to share interesting programs online |
17.4% |
Reasons NOT To Watch Online Videos
| Bad internet connection |
39.3% |
| Not convenient to watch videos with others |
19.6% |
| Internet costs more |
15.0% |
| Watching online videos is bad for one’s eyesight |
10.3% |
| Too many negative programs online |
5.6% |
| Others |
10.2% |
Popularity
In June 2013, there were 464.72 million UV for search engines and 456.85 million UV for online video.
Chinese netizens spend more time watching video; as a result, social networking is losing popularity. яндекс
In June 2013, the total viewing duration of online video accounted for 33.9% in all internet services while the share of social networking dropped from 27.1% to 18.2%.
|
Activity |
% of time spent online |
|
|
June 2012 |
June 2013 |
|
|
Watch video |
27.2% |
33.9% |
|
Social networking |
27.1% |
18.2% |
|
Search |
9.0% |
10.2% |
|
Shop |
7.7% |
7.9% |
|
Play games |
5.6% |
5.3% |
|
Read news |
5.0% |
4.7% |
|
Others |
18.4% |
19.9% |
More Chinese Netizens Prefer Watching Online Video On Mobile Devices
|
Daily UV of China’s Mobile Video |
40.8 million |
+3.8% |
|
Monthly UV of China’s Mobile Video |
118.9 million |
+4.1% |
|
Monthly Time Spent on China’s Mobile Video |
468.1 hours |
+12.1% |
Time Spend On Online Videos
The time spent on online videos reached 5.7 billion hours in January 2013.
What Chinese Netizens Watch Online (March 2013)
Watching TV plays via the Internet has become the general behavior of most Internet users. Online video is becoming increasingly influential in the diffusion of traditional TV content.
| TV Plays | 344.2 million |
| Movies | 324.9 million |
| Variety Shows | 243.7 million |
Top Most-popular Chinese Video Websites
|
Rank |
Website |
Unique monthly visitors (million, Sep 2013) |
|
1 |
Youku Tudou |
309 |
|
2 |
Sohu |
254 |
|
3 |
QQ TV |
251 |
|
4 |
Baidu (iQiyi) |
168 |
|
5 |
LeTV |
162 |
|
6 |
PPTV |
137 |
