Mobile Commerce in China – Statistics and Trends [Infographic]

Here’s a quick look at how mobile commerce fares in China, and what percentage of shoppers are using smartphones and tablets to shop at online stores. 81% of Chinese internet users access mobile internet services, as compared to 74.5% in 2012. Given that, it’s clear why China is making quick strides in the m-commerce market.

Take a look at our infographic, “Mobile Commerce In China”, to understand m-commerce trends in this part of the world. We’ve researched Year-on-Year (YOY) growth stats, usage of m-commerce apps, most-popular mobile payment methods and much more for you. Go ahead and check out our informative infographic for a one-glance-view of Chinese m-commerce!

Mobile Commerce in China - Statistics and Trends

Infographic by- GO-Globe.cn

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Mobile Commerce in China - Statistics and Trends
Infographic by- GO-Globe.cn

M-commerce market size and annual growth (trade size, billion Yuan)

In 2013, m-shopping registered 165.4% YoY growth as compared to 35.7% of PC-shopping.

Year

Size

Growth

2017

998.47

39.4%

2016

716.25

44.6%

2015

495.31

54.6%

2014

320.34

91.1%

2013

167.64

165.4%

Mobile Shoppers in China

50% of China’s mobile shoppers are aged between 24 and 30.

By Sex

Male

58%

Female

42%

69% of Chinese consumers (versus 46% of US consumers) have purchased a product or service through their smartphones.

Monthly Estimates Of Activity And Usage Times Of Top Mobile Shopping Apps

 

Active accounts (million)

Average using times

(monthly)

Taobao

119.09

9.3

JD

26.59

4.3

Tmall

24.49

3.6

Vipshop

8.56

5.8

Suning

5.12

2.6

During Singles Day, mobile devices accounted for 15% of sales on Alibaba, to the tune of $877 million. This figure has gone up 455% from $158 million last year. In terms of order numbers, 21% came from smartphones and tablets, a big increase from 5% in 2012.

4 out of 5 mobile purchases on Taobao platforms are made via iPhones and iPads

Purchases made via mobiles are paid 67 seconds faster than purchases made through PCs

In China, the most-used mobile payment solutions are SMS payment, mobile web payment, and mobile app payment.

Payment Solution

%age

SMS

30.5%

Mobile web

18.4%

Mobile app

22.7%

Mobile phone bundled bank card

13.6%

QR code

6.1%

NFC

5.0%

Mobile POS

3.6%

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