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Internet Usage in China – Statistics and Trends [Infographic]

Aug 14, 2013

Internet usage in China is growing; every 1.6 seconds, a new internet user is added to the Chinese Internet population. Chinese internet users are spending more time online (20.5 hours per week as compared to 18.7 hours in 2011). 54% of Chinese Internet population is less than 30 years old and only 6.2% is older than 50 years. Take a look at the following infographic - “Internet Usage in China – Statistics and Trends” for more such interesting facts.

Internet Usage in China

Infographic by- GO-Globe

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Number Of Internet Users In China

591 Million

Penetration rate

42.1%

Internet growth rate

9.9%

Mobile internet users

460 million

In 2012,a new internet user was added to the China internet population every 1.6 seconds

Mode Of Internet Access

Desktop computers

70.6%

Notebooks

45.9%

Mobile devices

74.5%

In 2012, Chinese netizens spent an average of 20.5 hours a week online,  compared to 18.7 hours in 2011.

Demographics of Chinese Internet Users

By Gender

Gender

%age

Men

55.8%

Women

44.2%

By Age

More than 54% of Chinese internet users are between 10 and 30 years old.

Age

%age

Less than 19 years old

25.7%

20-29 years old

30.4%

30-39 years old

25.3%

40-49 years old

12.4%

Older than 50 years

6.2%

By Area

Users in urban areas

72.4%

408 million

Users in rural areas

27.6%

156 million

Access points

Home

91.7%

Internet café

22.4%

Office

32.4%

School / University

15.7%

Public facilities

13.3%

Activity Stats of Chinese Internet UsersVs.US Internet Users In 2012

Activity

China

USA

Time spent online per week

20,5 hours

32 hours

Average internet user’s age

25 years old

42 years old

Social networking site use

91%

67%

Total value of online sales

$210 billion (+64.7%)

$226 billion (+15.8%)

Online Activities of Chinese Internet Users

 

Activity

# of users

% of users

Instant messaging

468 million

82.9%

Search

451 million

80.0%

Music

436 million

77.3%

Blogging

373 million

66.1%

Video

372 million

65.9%

Gaming

336 million

59.5%

Micro-blogging

309 million

54.7%

Social Networks

275 million

48.8%

E-mail

251 million

44.5%

Online shopping

242 million

42.9%

Reading books

233 million

41.4%

E-banking

221 million

39.3%

Online payment

220 million

39.1%

Forums/BBS

149 million

26.5%

Travel booking

112 million

19.8%

Group shopping

83 million

14.8%

Online stock investment

34 million

6.1%

Top 10 Chinese Provinces by Internet Penetration

Province Name

Penetration rate

Beijing

72.2%

Shanghai

63.1%

Fujian

61.3%

Zhejiang

59.0%

Tianjin

58.5%

Liaoning

50.2%

Jiangsu

50.0%

Shanxi

44.2%

Hainan

43.7%

Xinjiang

43.6%

 

Top 10 Chinese B2C Websites By Number of Monthly Visitors In March 2013)

Website

Monthly Visits

tmall.com

432,456,034

jd.com

311,917,568

51buy.com

130,461,270

yihaodian.com

104,629,174

amazon.cn

78,556,254

1mall.com

73,101,821

suning.com

70,096,761

dangdang.com

54,498,868

jumei.com

48,519,033

vancl.com

36,070,466

 

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