E-commerce in Singapore – Statistics and Trends

19 Jan 2016

Estimated e-commerce user penetration in Singapore was at 57.31% in 2015 and is expected to hit 74.20% in 2020. Check out our infographic “E-commerce in Singapore” for latest statistics and trends about E-commerce industry in Singapore.

E-commerce in Singapore

Infographic by GO-Globe Web design Singapore Company

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Estimated E-commerce revenue in Millions USD

Year Revenues in USD ( Millions)
   
2014 3,044
2015 3,510
2016 3,994
2017 4,466
2018 4,978
2019 5,501
2020 6,029

 

Estimated E-commerce penetration rate

Year %age of online population
   
2014 55.3%
2015 57.3%
2016 61.3%
2017 64.7%
2018 68.3%
2019 71.3%
2020 74.2%

 

Ecommerce users by Age Group

Age Group %age
   
16-24 10%
25-34 16.67%
35-44 28.14%
45-54 32.22%
55+ 13.33%

 

By Gender

By Gender %age
   
Male 47.97%
Female 52.02%

 

 

26% of Singaporeans shop online at least once a week and 58% purchase online at least once a month..

50% of Singapore netizens would do all their shopping online if possible.

60% of Singapore’s eCommerce sales come from cross-border orders, a significant percentage compared to countries like Malaysia (40%), Japan (18%) and South Korea (25%).

Singapore shoppers are using more of their mobile devices with online purchases with the average consumer forking out US$1,861 a year on purchases.

The average revenue per user (ARPU) currently amounts to USD 1,290.62.

Most popular online shopping categories

Online shopping category %age
   
Flight tickets 89%
Booking Hotels 83%
Clothes 43%
Cinema Tickets 41%
Insurance 40%