E-commerce in Singapore – Statistics and Trends
Estimated e-commerce user penetration in Singapore was at 57.31% in 2015 and is expected to hit 74.20% in 2020. Check out our infographic “E-commerce in Singapore” for latest statistics and trends about E-commerce industry in Singapore.
Infographic by GO-Globe Web design Singapore Company
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Estimated E-commerce revenue in Millions USD
| Year | Revenues in USD ( Millions) |
| 2014 | 3,044 |
| 2015 | 3,510 |
| 2016 | 3,994 |
| 2017 | 4,466 |
| 2018 | 4,978 |
| 2019 | 5,501 |
| 2020 | 6,029 |
Estimated E-commerce penetration rate
| Year | %age of online population |
| 2014 | 55.3% |
| 2015 | 57.3% |
| 2016 | 61.3% |
| 2017 | 64.7% |
| 2018 | 68.3% |
| 2019 | 71.3% |
| 2020 | 74.2% |
Ecommerce users by Age Group
| Age Group | %age |
| 16-24 | 10% |
| 25-34 | 16.67% |
| 35-44 | 28.14% |
| 45-54 | 32.22% |
| 55+ | 13.33% |
By Gender
| By Gender | %age |
| Male | 47.97% |
| Female | 52.02% |
26% of Singaporeans shop online at least once a week and 58% purchase online at least once a month..
50% of Singapore netizens would do all their shopping online if possible.
60% of Singapore’s eCommerce sales come from cross-border orders, a significant percentage compared to countries like Malaysia (40%), Japan (18%) and South Korea (25%).
Singapore shoppers are using more of their mobile devices with online purchases with the average consumer forking out US$1,861 a year on purchases.
The average revenue per user (ARPU) currently amounts to USD 1,290.62.
Most popular online shopping categories
| Online shopping category | %age |
| Flight tickets | 89% |
| Booking Hotels | 83% |
| Clothes | 43% |
| Cinema Tickets | 41% |
| Insurance | 40% |
